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LATEST ARTICLES ( 546 )

• The Salon Owners Podcast: Phorest FM Episode 84 (Monthly Round-Up)

  Welcome to the Salon Owner’s Podcast, Phorest FM Episode 84. Co-hosted by Killian Vigna and Zoé Bélisle-Springer, Phorest FM is a weekly show that puts forth a... Read more

  Posted on 06 September 2018 MARKETING & ADVERTISING

• “Getting To Know You,” A #SalonSummit Workshop By Melanie Icke

  

  We all have our go-to ways of doing and saying things in the salon. We might use the same greeting when clients come in or offer the same drinks to everyone. Read more

  Posted on 06 September 2018 MARKETING & ADVERTISING

• How To Stop A Salon Employee From Always “Getting Away With It”

  

  Have you ever been in a situation where a salon employee is always “getting away with it”? Getting away with their tasks always being late, causing for someone... Read more

  Posted on 04 September 2018 MARKETING & ADVERTISING

• The Salon Owners Podcast: Phorest FM Episode 83 (w/ Pamela Laird)

  Welcome to the Salon Owner’s Podcast, Phorest FM Episode 83. Co-hosted by Killian Vigna and Zoé Bélisle-Springer, Phorest FM is a weekly show that puts forth a... Read more

  Posted on 28 August 2018 MARKETING & ADVERTISING

• Who’s Your Bernie? Attracting The Right Clients To Your Salon

  

  We all have a Betty. You know the type – she’s booked for a full cut and colour, the last time she was in she was 25 minutes late, and the time before that she... Read more

  Posted on 27 August 2018 MARKETING & ADVERTISING

• Enter To Win Our Latest Phorest Blog Sweepstakes Bundle!

  After a month break, out Phorest Blog sweepstakes are back and better than ever! This month, you’re in with a chance to please everyone: your team, your... Read more

  Posted on 24 August 2018 MARKETING & ADVERTISING

• How To Deal With Bullying & Harassment In The Salon Or Spa

  

  Preface by Zoé Bélisle-Springer, Digital Content Editor Most of our ideas for blog posts and podcast episodes come from our readers. Read more

  Posted on 21 August 2018 MARKETING & ADVERTISING

• The Hedgehog Concept: What Will Your Salon Be Known For?

  

  The book that has had the most significant influence on building Phorest is Good to Great by Jim Collins. We’ve tried to implement multiple of concepts from... Read more

  Posted on 20 August 2018 MARKETING & ADVERTISING

• 13 Fun Marketing Ideas For Your Salon’s First IGTV Video

  

  Last week, we discussed how Instagram had recently launched a new app and experience called IGTV. Part one of this IGTV-focused article was explaining how all o... Read more

  Posted on 16 August 2018 MARKETING & ADVERTISING

• The Salon Owners Podcast: Phorest FM Episode 82 (w/ Jennifer Swaine)

  Welcome to the Salon Owner’s Podcast, Phorest FM Episode 82. Co-hosted by Killian Vigna and Zoé Bélisle-Springer, Phorest FM is a weekly show that puts forth a... Read more

  Posted on 14 August 2018 MARKETING & ADVERTISING

• Everything Your Salon Needs To Know About Instagram’s IGTV App

  

  Not too long ago, Instagram launched a new app and experience, redefining once again, how we connect with our audiences. A bit of context: Instagram started... Read more

  Posted on 10 August 2018 MARKETING & ADVERTISING

• Get Set Up With Online Bookings Before You Get So Busy You Can’t

  You’re probably sick to the teeth of hearing us telling you to get online bookings. But now is seriously the time. You might be about to get busy with... Read more

  Posted on 09 August 2018 MARKETING & ADVERTISING

• The Salon Owners Podcast: Phorest FM Episode 81 (w/ Sinead Carroll)

  Welcome to the Salon Owner’s Podcast, Phorest FM Episode 81. Co-hosted by Killian Vigna and Zoé Bélisle-Springer, Phorest FM is a weekly show that puts forth a... Read more

  Posted on 08 August 2018 MARKETING & ADVERTISING

• Top 3 Reasons Why Salons And Spas Should Adopt Tiered Pricing

  

  Perhaps many of you already know this, but more than being a salon business coach, I’m also a proud salon owner. Through the years of business coaching and... Read more

  Posted on 08 August 2018 MARKETING & ADVERTISING

• Game Changers & Creatives Collide In Modern Salon’s August Issue

  

  A few months ago, sixteen talented and influential artists were hand-picked and invited over to New York City for Modern Salon’s Artist Session Influencer... Read more

  Posted on 03 August 2018 MARKETING & ADVERTISING

• Take Part In The Brand New #SalonRetailWeek Industry Challenge

  

  Did you know that 88% of salons are not actively promoting their retail to their clients? Or that even a modest increase in retail sales can push your profits u... Read more

  Posted on 30 July 2018 MARKETING & ADVERTISING

• 12 Statements You Will Only Hear From An Average Salon Owner

  

  Every once and a while, we come across a fantastic article in a different industry and think, “Hey, I bet our readers would love this! Read more

  Posted on 23 July 2018 MARKETING & ADVERTISING

• Christina Kreitel To Speak At The Salon Owners Summit 2019!

  

  Concretely, what is a brand? How do you build one? In Marty Neumeier’s book ‘The Brand Gap,’ a brand, by definition, is “[multiple people’s] gut feeling about... Read more

  Posted on 17 July 2018 MARKETING & ADVERTISING

• The Salon Owners Podcast: Phorest FM Episode 80 (w/ Jerrod Roberts)

  Welcome to the Salon Owner’s Podcast, Phorest FM Episode 80. Co-hosted by Killian Vigna and Zoé Bélisle-Springer, Phorest FM is a weekly show that puts forth a... Read more

  Posted on 13 July 2018 MARKETING & ADVERTISING

• Salon Reception Areas Need To Be Rethought Of… But Why?

  

  Lately, whether they have a dedicated team or not, I have been on a mission to revolutionise my clients’ salon reception areas and desks. Read more

  Posted on 11 July 2018 MARKETING & ADVERTISING