Jamiedunham
Jamie is a brand strategist, marketer and founder of Brand Wise. She lives in Nashville, Tennessee where the chicken is hot and the coffee is strong. You can recognize her by her red lipstick.
MY BLOGS
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Lipstick Economy
http://www.lipstickeconomy.com/
The Lipstick Economy is about the buying power of the 108 million adult women in the U.S. that make 85% of all consumer purchases. They are the Moms, Grandmoms, Aunts, Sisters and Girls that control the ups and downs of the economy. We talk about marketing to women and new trends that effect marketing.
LATEST ARTICLES ( 168 )
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Marketing to Women: Instagram Reverts to Old Policy
Instagram heard us! In a blog post late Thursday, the popular mobile photo-sharing service says it has withdrawn the controversial changes to its service... Read more
Posted on 22 December 2012 BUSINESS, MARKETING & ADVERTISING -
Marketing to Women: Facebook Targets TV Dollars with Video Ads
It’s all about Facebook, isn’t it? First it was Instagram/Facebook obtaining our photos surreptitiously, then it was $1 messaging and now it’s video ads on... Read more
Posted on 21 December 2012 BUSINESS, MARKETING & ADVERTISING -
Marketing to Women: Facebook $1 Fee to Message Non-Friends
Is sending a Facebook message to someone worth a dollar to you or your company? Well, Facebook announced Thursday that it is testing a new service to charge... Read more
Posted on 20 December 2012 BUSINESS, MARKETING & ADVERTISING -
Marketing to Women: Nielsen and Arbitron to Monopolize Ratings
Nielsen announced plans to buy Arbitron for $1.26 billion yesterday, extending the company’s monopoly reach on TV ratings in the U.S. to radio as well. So... Read more
Posted on 19 December 2012 BUSINESS, MARKETING & ADVERTISING -
Marketing to Women: Instagram Or Instagrim? New Policies Announced
I really love Instagram. Apparently, others do as well. There have been 5 billion photos shared through the network. But there are new Instagram policies... Read more
Posted on 18 December 2012 BUSINESS, MARKETING & ADVERTISING -
Marketing to Women: Do You Have a Pinterest Business Page?
Pinterest has taken a giant leap forward with the launch of business-targeted features, such as its Pinterest for Business site. Even the POTUS has a... Read more
Posted on 17 December 2012 BUSINESS, MARKETING & ADVERTISING -
Marketing to Women: More Women Driving! Business!
It’s another first for women! More women than men now have driver’s licenses, and that one fact translates into safer roads, less pollution and economic... Read more
Posted on 14 December 2012 BUSINESS, MARKETING & ADVERTISING -
Marketing to Women: Most Important Words in Marketing
One of the adages I have always subscribed to was the power of the words “Free” and “New”. Certainly in marketing these words are golden. Read more
Posted on 11 December 2012 BUSINESS, MARKETING & ADVERTISING