Jamiedunham

LATEST ARTICLES ( 168 )

• Marketing Travel to Women: Get Smart About Apps

  

  It is becoming hard to say travel without talking about mobile devices today.  By 2014, smartphones and tablets are on track to capture nearly one in five trave... Read more

  Posted on 26 April 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Mobile Advertising Yet?

  

  Smartphones now comprise 57% of the mobile market in the United States.  By next year, there will be more mobile devices than there are people in the world and... Read more

  Posted on 24 April 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: In 2016 44% of Retail Sales Impacted by Web

  

  Whether we buy online or research online, all retail is going to be impacted by online activity.  Not ten years from now, but just a couple of years from now.... Read more

  Posted on 15 April 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Women Still Dominate Retail Shopping

  

  A new report from Nielsen confirms that women still control the spending power in the US.  Some people estimate that we control $5-15 trillion annually. Read more

  Posted on 13 April 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Your Elevator Speech in 15 Seconds

  

  I was cleaning up my office today (yes, that is my real office), and I came across a Forbes article and video that really impressed upon me the importance of... Read more

  Posted on 06 April 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Moms: Four Things to Consider Before Developing an App

  

  Considering an app to market to moms?  A recent study found that 97% of moms made a purchase on their tablet in the last month and they’re spending significantl... Read more

  Posted on 02 April 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing Travel to Women: Going Mobile

  

  When looking at travel, women are the primary decision makers – making 80% of all decisions.  And we women are going mobile.  TripAdviser says some 40% of us us... Read more

  Posted on 01 April 2013 BUSINESS, MARKETING & ADVERTISING

• Easter: Holy Day Or Spring Holiday?

  

  Easter is one of the holiest days of the Christian religion and yet research conducted by The Barna Group in 2010 found that only 42% of Americans could... Read more

  Posted on 29 March 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Moms (and Dads): The State of the American Mom 2013

  

  The 2013 State of the American Mom report is out – and interestingly, they actually looked at opinions of both Moms and Dads. Here are some of the results... Read more

  Posted on 26 March 2013 BUSINESS, MARKETING & ADVERTISING

• Five Questions Every Company Should Ask Itself

  

  Sometimes we forget the basics.  And sometimes the greatest insights come from the truly hard questions.  Peter Drucker, the business guru you always meant to... Read more

  Posted on 23 March 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Will Retail Stores Disappear?

  

  Can you imagine a time when brick and mortar stores are just window shopping venues for online shoppers?  Some retail experts are prognosticating a time in the... Read more

  Posted on 21 March 2013 BUSINESS, MARKETING & ADVERTISING

• Are You Marketing to Women?

  

  Facebook COO Sheryl Sandberg The idea of “lean in” is not a new one. Lean in means to press forward like leaning in to the wind so you won’t be blown over –... Read more

  Posted on 20 March 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: For Emails, Timing is Everything

  

  The timing of sending email campaigns is equally as important as the content.  There are definitely some things you should learn about your consumers and their... Read more

  Posted on 18 March 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Slideshare as Advertising on LinkedIn

  

  For marketers trying to reach business audiences, this new LinkedIn ad feature is something to sing about.  For advertising folks, it might be a nightmare,... Read more

  Posted on 13 March 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Pet Parents: The New Kids on the Block

  

  Happy Easter from James Brown and Tina Turner Before I had children, my mom used to talk about her grand-dog. Now that my children are grown, I talk about my... Read more

  Posted on 13 March 2013 BUSINESS, MARKETING & ADVERTISING

• Guerrilla Marketing Strategies in a World of Marketing Automation and Software...

  

  You know that guy– the guy who recently bought a beach front house and now goes on vacations to Corsica and Maldives? Yeah, that guy. Read more

  Posted on 12 March 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing Healthcare to Women: The Anatomy of Content Marketing

  

  Content marketing is important to healthcare brands.  For many reasons.  The idea of content marketing is to intersect the consumer with content that promotes a... Read more

  Posted on 11 March 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Get Ready! New Face for Facebook!

  

  When Facebook announced its new design for the Facebook newsfeed, CEO Mark Zuckerberg said it was their goal to to give everyone in the world “the best... Read more

  Posted on 09 March 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: One-third of All Women Are Single “Indies”

  

  It’s a new day for women and there is even a new term for the group that are over 27, not married, not living with a partner, and without children.  They are... Read more

  Posted on 02 March 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Breadwinner Wives

  

  One of the lingering effects of the “new normal” is the growth in breadwinner wives.  From 2007 to 2011, women’s contribution to household income grew from 44%... Read more

  Posted on 25 February 2013 BUSINESS, MARKETING & ADVERTISING