Jamiedunham

LATEST ARTICLES ( 168 )

• Lipstick Economy Podcast is Live!

  

  The Lipstick Economy is now a Podcast, born from this blog that has represented this “minority majority” who have been overlooked or misunderstood. Read more

  Posted on 08 November 2019 BUSINESS, MARKETING & ADVERTISING

• Millennials Are Killing Divorce Rates

  

  Article upon article suggest that “Millennials are killing” just about everything – the real estate industry, diamonds, Applebee’s. The list goes on and on…... Read more

  Posted on 30 January 2019 BUSINESS, MARKETING & ADVERTISING

• More Than Half of Women Are Now Primary Breadwinners

  

  Now, more than half of American women are the primary breadwinners in their households and many of them are worried about financial matters. Read more

  Posted on 30 January 2019 BUSINESS, MARKETING & ADVERTISING

• Want to See Your Competitor’s Facebook Ads? Now You Can.

  

  Facebook marketers can now see what their competition is advertising. Read more

  Posted on 01 August 2018 BUSINESS, MARKETING & ADVERTISING

• Women Make 80% of All Travel Decisions

  

  Women make 80% of all the travel decisions. We represent two-thirds of all travelers in the United States. 47% of us are traveling for business and 72% of... Read more

  Posted on 13 June 2018 BUSINESS, MARKETING & ADVERTISING

• Reading People’s Body Language

  

  There was a great television show back in 2009-2011 called Lie to Me about a deception expert who studied body language to expose the truth behind the lies. Read more

  Posted on 30 May 2018 BUSINESS, MARKETING & ADVERTISING

• Gift Giving Benefits Retailers Two Times

  

  Gift giving is an important part of retail sales. It also represents an emotional bond made between the giver and the recipient. Read more

  Posted on 01 May 2018 BUSINESS, MARKETING & ADVERTISING

• What Should Marketers Do About Facebook Third Party Data Changes?

  The big stat: 83% of female internet users and 75% of male internet users are Facebook users. There are 207 million Facebook users in the United States. Are... Read more

  Posted on 04 April 2018 BUSINESS, MARKETING & ADVERTISING

• Women Consuming 11 Hours of Media Daily

  

  Nielsen has a new report out on media consumption by women. And while digital continues to grow, traditional media still takes up a large portion of media... Read more

  Posted on 14 March 2018 BUSINESS, MARKETING & ADVERTISING

• Convenience is the New Currency

  

  We do a good bit of research on what drives purchases in retail. Our research among female retail consumers points to the truth that convenience is today’s... Read more

  Posted on 28 February 2018 BUSINESS, MARKETING & ADVERTISING

• Super Bowl Audience Drops

  

  The football industry and women are having an interesting time. This year’s Super Bowl saw their audience drop while still being one of the most watched... Read more

  Posted on 14 February 2018 BUSINESS, MARKETING & ADVERTISING

• Facebook Losing Its Cool?

  

  Well, the facts don’t lie. This year, for the first time, less than half of US internet users ages 12 to 17 will use Facebook at least once per month. New... Read more

  Posted on 14 February 2018 BUSINESS, MARKETING & ADVERTISING

• What Marketers Need to Do About Facebook’s New Changes

  

  (AP Photo/Manu Fernadez)Facebook announced significant changes to its news feed algorithm in an effort to prioritize “meaningful” person-to-person interactions... Read more

  Posted on 30 January 2018 BUSINESS, MARKETING & ADVERTISING

• The World of Modeling and Instagram

  

  By Lauren Staub, ModelModeling has always been viewed as a superficial line of work, where the young and beautiful get compensated on their features rather... Read more

  Posted on 11 January 2018 LIFESTYLE, MARKETING & ADVERTISING

• Self Purchasing Women is Growing Consumer Segment

  

  Beyonce’ may have had a hit with Put a Ring on It but there is a growing consumer trend among young adults who are not married, not living with a partner and ar... Read more

  Posted on 30 September 2017 BUSINESS, MARKETING & ADVERTISING

• Marketers, Who You Gonna Call? Women “Ghostbusters”

  

  The new “Ghostbusters” opened this summer to rave reviews and high attendance. It deserves a round of applause for its boldness and all-star female cast... Read more

  Posted on 22 August 2016 BUSINESS, MARKETING & ADVERTISING

• Women and Their Love-Hate Relationship with Brands

  

  New Research Study Will Be Revealed at Red Letter Day. Here’s a Preview.Women have always had an ambiguous relationship with brands. Why? Women expect things... Read more

  Posted on 06 July 2016 BUSINESS, MARKETING & ADVERTISING

• The End of Shrink It and Pink It

  

  There was a time when brands would slap an overly obvious pink color on something they intended for women. Think power tools, football jerseys, ballpoint pins,... Read more

  Posted on 22 June 2016 BUSINESS, MARKETING & ADVERTISING

• New Research on Women’s Love-Hate Relationship with Brands

  

  We love learning new facts about marketing to women like 90% of women don’t think brands understand them. So we decided to find our own facts on how women... Read more

  Posted on 22 June 2016 BUSINESS, MARKETING & ADVERTISING

• A Special Marketing to Women Event in Nashville

  

  Marketers tell us they desire more relevant information on marketing to women today. So we decided to devote August 5 to a one-day event around the new... Read more

  Posted on 22 June 2016 BUSINESS, MARKETING & ADVERTISING