Happygrc

LATEST ARTICLES ( 227 )

• Side Project: Yearbnb

  My friend and former boss Kevin Lynch is currently the executive creative director of BBDO South China. Here's his pecha kucha presentation of a full-time side... Read more

  Posted on 25 March 2014 BUSINESS, MARKETING & ADVERTISING

• Here's Why Talented Creatives Are Leaving Your Agency

  We don't often repost articles on this blog. But I thought this one on Digiday was worth sharing. It's a London-based product designer's take on why agencies ar... Read more

  Posted on 30 January 2014 BUSINESS, MARKETING & ADVERTISING

• Look for Opportunities

  

  I heard this interview on NPR last night about how the City of Omaha is taking advantage of Peyton Manning's relentless use of their name on the field.Omaha's... Read more

  Posted on 23 January 2014 BUSINESS, MARKETING & ADVERTISING

• Happy Accidents

  I don't usually post my own work on this site. But this one comes with a point, and a good cause.About a year ago, I began doing work for Volunteers of America. Read more

  Posted on 22 January 2014 BUSINESS, MARKETING & ADVERTISING

• The Importance of Editing

  In "A Note to Student Art Directors" by Hal Curtis (originally published in CA), he gives this piece of advice:Become a closet editor. Other than music, it's th... Read more

  Posted on 17 January 2014 BUSINESS, MARKETING & ADVERTISING

• The Many Tellings of a Story

  

  When you have a story to tell, you usually just tell it. But in advertising, you have to tell it multiple times—to your partner, to your team, to your client, t... Read more

  Posted on 13 January 2014 BUSINESS, MARKETING & ADVERTISING

• Our 2013 Book Lists

  

  Thirteen years ago, Greg turned me onto an idea that has become one of my favorite annual traditions. He and I (and anyone else we can convince to do it) keep... Read more

  Posted on 03 January 2014 BUSINESS, MARKETING & ADVERTISING

• How to Become The Go-to Creative In Your Agency

  

  This is a guest post from AKQA creative and frequent Makin' Ads contributor Nathan Archambault.Julian Edelman, diminutive wide receiver for the New England... Read more

  Posted on 12 December 2013 BUSINESS, MARKETING & ADVERTISING

• Radio Inspiration from Oink Ink

  

  I still love to write radio. I know that seems like an incredibly old school medium. But I love writing it. And I love hearing my spots on air (or Pandora or... Read more

  Posted on 09 December 2013 BUSINESS, MARKETING & ADVERTISING

• Learn to Be a Great Storyteller

  In this excellent post, Refe Tuma points out that our most interesting friends may not live genuinely exciting lives. They're just very good storytellers. Read more

  Posted on 17 November 2013 BUSINESS, MARKETING & ADVERTISING

• Nate Burleson's Pizza

  

  Here's a sweet example of a brand jumping on a news story in a timely, relevant way. As a football fan, I love this idea. Back in September, Minnesota Vikings... Read more

  Posted on 31 October 2013 BUSINESS, MARKETING & ADVERTISING

• Daily Routines of Creative Minds

  

  Thought this article from The Guardian was worth sharing.Wake up early.Go on walks.Stick to a routine.Or not. Read more

  Posted on 17 October 2013 BUSINESS, MARKETING & ADVERTISING

• Setting Up A Premise

  In this video, at about the 13:40 mark, Ricky Gervais, Jerry Seinfeld, and Louis CK are discussing how Chris Rock sets up a premise. Read more

  Posted on 29 September 2013 BUSINESS, MARKETING & ADVERTISING

• Pre-Write the Case Study

  I'm taking a fiction-writing class, and last night my teacher gave us this tip: "If you're writing a novel, one exercise to help determine what the novel wants... Read more

  Posted on 25 September 2013 BUSINESS, MARKETING & ADVERTISING

• Clever. But Wrong. Or at Least Wrong-ish.

  

  Adweek recently published this US map of agencies:No doubt, this was inspired by this US map of brands which started its viral romp a few weeks ago.I like it. Read more

  Posted on 18 September 2013 BUSINESS, MARKETING & ADVERTISING

• "Better Than His Book"

  

  I've been looking at a lot of portfolios lately,* and I've heard the same phrase about five times this week. Someone has sent me a book on behalf of someone els... Read more

  Posted on 12 September 2013 BUSINESS, MARKETING & ADVERTISING

• For Those Who Say "It Can't Be Done"

  Over the course of your career, you'll have several people tell you something can't be done. It might be an account exec. Or the client. Or your partner. Or you... Read more

  Posted on 30 August 2013 BUSINESS, MARKETING & ADVERTISING

• Freytag's Pyramid

  

  This week kicks off the summer quarter at Miami Ad School. I'll be teaching a scriptwriting class on Thursday nights, and I've been preparing my discussion for... Read more

  Posted on 10 July 2013 BUSINESS, MARKETING & ADVERTISING

• Rick Rubin's Creative Process

  

  There's a great interview with Rick Rubin that came out the other day. Some is about him producing Kanye's new album, but a lot is about his approach and... Read more

  Posted on 01 July 2013 BUSINESS, MARKETING & ADVERTISING

• Four Words That Will Kill Your Job Interview

  A really smart co-worker recently wrote a post about four words that will end a job interview. Can you guess what they are?I've done jail time.I'm not a reader.... Read more

  Posted on 28 June 2013 BUSINESS, MARKETING & ADVERTISING