Happygrc

LATEST ARTICLES ( 227 )

• "What One Thing?" with Jon Lancaric

  

  This is a part of an ongoing series that asks, “If you could go back to when you were just starting out in this business and give yourself one piece of advice,... Read more

  Posted on 28 October 2014 BUSINESS, MARKETING & ADVERTISING

• "What One Thing?" with Luke Sullivan

  

  I'm starting a series of posts that ask a simple question: "If you could go back in time to when you were starting out in this business, what one thing would yo... Read more

  Posted on 21 September 2014 BUSINESS, MARKETING & ADVERTISING

• Keep Your Eyes Open, Be Jealous and Define Your Own Insight.

  

  [This is a special guest post from VCU Brandcenter's Caley Cantrell. Caley is Professor of Communications Strategy.This is another in a series of guest posts... Read more

  Posted on 15 September 2014 BUSINESS, MARKETING & ADVERTISING

• WORK[Special Guest Post from WORK'S Cabell Harris]This Is...

  

  WORK[Special guest post from WORK'S Cabell Harris]This is the second in a series of guests posts from faculty at the VCU Brandcenter. Read more

  Posted on 07 September 2014 BUSINESS, MARKETING & ADVERTISING

• 11 Tips for Writing Dialogue

  

  I this presentation together for my Scriptwriting class. The slideshow doesn't seem to be displaying correctly, so here's the link. Let me know if I missed... Read more

  Posted on 28 July 2014 BUSINESS, MARKETING & ADVERTISING

• Nate Archambault on Side Projects

  

  Our friend and frequent contributor Nate Archambault has a great piece on Medium.com on the importance of side projects. Check it out here.[You can check out... Read more

  Posted on 22 July 2014 BUSINESS, MARKETING & ADVERTISING

• How to Pick a Portfolio School

  

  [SPECIAL GUEST POST FROM THE VCU BRANDCENTER'S ASHLEY SOMMARDAHL.]Thanks for the opportunity to share my thoughts about portfolio schools. Read more

  Posted on 30 June 2014 BUSINESS, MARKETING & ADVERTISING

• This Year's Cannes Grand Prix Winners Have Been Announced...

  

  This year's Cannes Grand Prix Winners have been announced. It's worth checking them out here.As you view these, here's something to keep in mind: A few years... Read more

  Posted on 24 June 2014 BUSINESS, MARKETING & ADVERTISING

• Advertising Lessons from OK Go

  This is the new video from OK Go.What does this have to do with advertising? Plenty.In this post, I talk about how you need to have something surprising in... Read more

  Posted on 18 June 2014 BUSINESS, MARKETING & ADVERTISING

• #The50 Things Every Creative Should Know

  If you're fresh out of portfolio school and looking for work, take the time to read #The50 Things Every Creative Should Know by Jamie Wieck. Read more

  Posted on 16 June 2014 BUSINESS, MARKETING & ADVERTISING

• Barbara Tuchman's Craft

  

  Barbara Tuchman is not a copywriter. She is a writer of history. This is the opening paragraph of her famous book on World War I, The Guns of August:So... Read more

  Posted on 13 June 2014 BUSINESS, MARKETING & ADVERTISING

• Austin Kleon's Books

  

  Read these. They're full of really good advice for people working in a creative industry. It'll take you 90 minutes to get through both of them. The first... Read more

  Posted on 12 June 2014 BUSINESS, MARKETING & ADVERTISING

• Hating Everything the Most Doesn't Make You the Best

  

  My friend Peter is very opinionated. Sometimes he seems like a crank. I used to think he hated everything. Then I realized he also loved some really bad... Read more

  Posted on 11 June 2014 BUSINESS, MARKETING & ADVERTISING

• So You Really Think It Would Be Cool to Live in California?

  

  "Why do you love her?""Because she lives in my town." This is one of those posts that makes me worry I'm going to come off as some cranky old coot. But I still... Read more

  Posted on 05 June 2014 BUSINESS, MARKETING & ADVERTISING

• Bug Wisdom from B.Thibbs

  Brian Thibodeau is our buddy who designed this blog's masthead. He also produced this content for Orkin which launched last week. They're not ads. Well, yes,... Read more

  Posted on 27 May 2014 BUSINESS, MARKETING & ADVERTISING

• Portfolio Night 12

  In addition to the news of Portfolio Night, this video is pretty amazing. And full of good advice. Portfolio Night 12 Minneapolis Promo Video: Carmichael Lynch... Read more

  Posted on 08 May 2014 BUSINESS, MARKETING & ADVERTISING

• The Rise of Sadvertising

  

  "There's nothing more dangerous in advertising than following a trend."That said, this is a very good article on one of advertising's most recent trends:... Read more

  Posted on 06 May 2014 BUSINESS, MARKETING & ADVERTISING

• Don't Phone It In.

  I'm going to talk about voice overs first. Then I'm going to talk about student portfolios. Walk with me.I just listened to about 190 voice over auditions.... Read more

  Posted on 10 April 2014 BUSINESS, MARKETING & ADVERTISING

• Writers, Be a Word Nerd

  

  My mother corrects my grammar. Still. If I send an email and incorrectly use I as an object, she will let me know (I did the other day, and she let me know abou... Read more

  Posted on 02 April 2014 BUSINESS, MARKETING & ADVERTISING

• Pitching Yourself: Leah the Lego Intern

  

  There are two schools of thought on presenting yourself to a potential employer.1. Do something creative so they know you're creative.2. Let your work speak... Read more

  Posted on 26 March 2014 BUSINESS, MARKETING & ADVERTISING