Happygrc

LATEST ARTICLES ( 227 )

• Are You Part of the Talent Crisis?

  I think the interviews coming out of Cannes are just as interesting as the winners. They might be more important, too.Here's an interview with Ali Ali, the CD a... Read more

  Posted on 22 June 2011 BUSINESS, MARKETING & ADVERTISING

• Mike Cooley on the Creative Team

  

  This quote is from Mike Cooley, guitarist in one of my favorite bands, Drive-By Truckers. It originally appeared in an interview with the Toronto Sun here. How... Read more

  Posted on 14 June 2011 MUSIC

• Go Brazilian

  

  My friend Luis is a CD who's worked in the US and Mexico. Just the other day he told me the following story...When he worked for a WPP agency, Neil French was... Read more

  Posted on 13 June 2011 MARKETING & ADVERTISING

• Boutiques Vs Behemoths

  Jim Lansbury, a CD at RP3 Agency has some advice for portfolio grads on ihaveanidea.org. Big agency vs small shop was something I debated when I left school.... Read more

  Posted on 10 June 2011 MARKETING & ADVERTISING

• Funny is Hard

  

  A lot of us get into advertising to make people laugh. We want to do funny spots like the moose ad for monster.com or the shark spot for Snickers. Read more

  Posted on 08 June 2011 BUSINESS, MARKETING & ADVERTISING

• Conan O'Brien's Guide to Creativity

  

  Conan O’Brien has some great tips on creativity in this article from Fast Company. Worth reading in its entirety, but here are some of the... Read more

  Posted on 07 June 2011 BUSINESS, MARKETING & ADVERTISING

• An Observation of Student Books

  This being graduation and recruiting season, I've seen a lot of student portfolios lately. Seriously, gobs of them. And this is generally what I'm seeing:Lots o... Read more

  Posted on 01 June 2011 BUSINESS, MARKETING & ADVERTISING

• Free Lobotomy by Tom Monahan

  Just browsing around on issuu, I stumbled upon Tom Monahan's book The Do-It-Yourself Lobotomy. This book is a classic, and I'm a little floored that Monahan's... Read more

  Posted on 30 May 2011 MARKETING & ADVERTISING

• Creator Vs Curator

  "Every two days now we create as much information as we did from the dawn of civilization up until 2003." - Eric SchmidtOne of the fundamental shifts that has... Read more

  Posted on 27 May 2011 BUSINESS, MARKETING & ADVERTISING

• We All Gotta Learn Something

  I was just flipping through the Communication Arts first ever Typography Annual and came across this quote from one of the judges:"We need to teach designers... Read more

  Posted on 25 May 2011 BUSINESS, MARKETING & ADVERTISING

• Tina Fey on Over-Thinking It

  

  This is from Tina Fey’s new book, Bossypants. It is the second on a list of things she learned working on Saturday Night Live: “The show does not go on because... Read more

  Posted on 19 May 2011 CELEB, ENTERTAINMENT

• The Idea Writers by Teressa Iezzi

  

  Of the ad books I’ve read, this is by far the most comprehensive and up-to-date snapshot of where the advertising industry (if we can still call it that) is... Read more

  Posted on 06 May 2011 BUSINESS, MARKETING & ADVERTISING

• What I Look For In A Book

  

  Last week I reviewed student portfolios at the AD2SF review. The thing I've learned about these big portfolio reviews is that in order for your advice to be... Read more

  Posted on 04 May 2011 BUSINESS, MARKETING & ADVERTISING

• The Doughnut Vault

  

  There's a place in Chicago, down by the Merchandise Mart, called The Doughnut Vault.Just like Krispy Kreme, Dunkin Donuts, and even 7-Eleven, they make... Read more

  Posted on 02 May 2011 DINING OUT

• You’ll Probably Forget This Headline Because I Didn’t Take the Time to Make It a...

  One of the biggest “I’M JUST A STUDENT” banners you can wave is having headlines that are way too long. If you’re a copywriter, you need to learn to edit withou... Read more

  Posted on 25 April 2011 BUSINESS, MARKETING & ADVERTISING

• Whipple Went Down to Georgia

  

  Our recruiter visited SCAD a couple weeks ago and came back raving about the place. The fact that Luke Sullivan just announced that he'll be joining SCAD as... Read more

  Posted on 22 April 2011 BUSINESS, MARKETING & ADVERTISING

• Articulation

  

  I've been reading Albert Einstein's biography, and something struck me today about him. He made these amazing leaps of imagination, but one of the things he... Read more

  Posted on 21 April 2011 BUSINESS, MARKETING & ADVERTISING

• Going Where the Talent Is

  

  I've been invited to the recruiter session at the VCU Brandcenter this week. I'm looking forward to seeing the work coming out of that place. Brett McKenzie fro... Read more

  Posted on 18 April 2011 BUSINESS, MARKETING & ADVERTISING

• April Fools and a Great Book Piece

  

  As an April Fool, designer Matt Stevens rebranded the second biggest retailer in the country, and launched a site announcing the change. Whether you like the... Read more

  Posted on 08 April 2011 BUSINESS, MARKETING & ADVERTISING

• Young Ones Portfolio Review

  One of the very best things I did as a portfolio student was attend the One Club's student portfolio review sessions. As a first year student, I had Mike... Read more

  Posted on 07 April 2011 BUSINESS, MARKETING & ADVERTISING