Happygrc

LATEST ARTICLES ( 227 )

• We're Moving

  

  This neighborhood just isn't what it used to be. Everyone we used to hang with when we were kids has moved out. The good bars have all closed up and the only... Read more

  Posted on 20 June 2016 BUSINESS, MARKETING & ADVERTISING

• Body Copy Truth

  

  I cam across these classics from Tim Delaney today. I was reminded of a truth:Only about 2% of the general public will ever read your body copy. (If you're... Read more

  Posted on 26 February 2016 BUSINESS, MARKETING & ADVERTISING

• To Clocks, Bad Ads and Good Ads Are Identical.

  In Hey, Whipple, Squeeze This! Luke Sullivan reminds us that it takes just as long to make a bad commercial as it does to make a good commercial. Read more

  Posted on 19 February 2016 BUSINESS, MARKETING & ADVERTISING

• Know What You Need To Know

  If you're doing an ad - even a spec ad for your student portfolio - know what you're advertising.If you're advertising gum, go buy a pack and chew it. Chew it... Read more

  Posted on 10 February 2016 BUSINESS, MARKETING & ADVERTISING

• Tough Room

  

  This is an old "This American Life" about the writing room at The Onion. I was reminded of it the other day at work. It is an excellent example of the creative... Read more

  Posted on 16 January 2016 BUSINESS, MARKETING & ADVERTISING

• "Inflatable Trans Ams and Stained Glass Backboards" Or "Have An Idea That...

  

  I love to see side projects in someone's portfolio. Granted, they need to be interesting and well-done too. Bad poetry doesn't score many points. But good side... Read more

  Posted on 04 October 2015 BUSINESS, MARKETING & ADVERTISING

• How to Write for Television (When You Have Never Written for Television)

  If you want to concept TV commercials, you've got to start with premises. Do not write scripts. Let me explain...Forever ago, I did a summer internship at GSD... Read more

  Posted on 25 September 2015 BUSINESS, MARKETING & ADVERTISING

• How to Pick a Portfolio School - Updated

  A couple summers ago, Ashley Sommardahl from the VCU Brandcenter wrote a great post titled "How to Pick a Portfolio School." It's been updated to reflect their... Read more

  Posted on 17 July 2015 BUSINESS, MARKETING & ADVERTISING

• David Oakley's Why Is Your Name Upside Down?

  

  We have a list of books we recommend over there ----> on the right side of the page. Lots of stuff that might inspire you or make you a better creative. Read more

  Posted on 27 June 2015 BUSINESS, MARKETING & ADVERTISING

• The Third Shoe

  

  Yesterday I was having lunch with Tracy Urquhart, our awesome creative operations manager, and I was talking about being disappointed when creatives take my... Read more

  Posted on 16 May 2015 BUSINESS, MARKETING & ADVERTISING

• Creative Vs. Creative Director

  

  There's an article in CA's Interactive Annual by Xanthe Wells called "Promoted to Fail." It includes this chart from Rob Schwartz.I love it. It's true.... Read more

  Posted on 23 March 2015 BUSINESS, MARKETING & ADVERTISING

• It Doesn't Have to Be What You Think It Has to Be.

  

  I'm a fan of Stephan Sagmeister. I like his book. I like his TED talks. Maybe I'm suckered by the Viennese accent, but I think he does fascinating work. Read more

  Posted on 18 March 2015 BUSINESS, MARKETING & ADVERTISING

• The 30 Most Creative Women In Advertising

  

  How many amazing, world-class female creatives can you name? (Go ahead, post them in the comments section, I'm curious.) Not just good female creatives, but... Read more

  Posted on 12 March 2015 BUSINESS, MARKETING & ADVERTISING

• Things We Don't Want To Hear In A Radio Ad (Parts 1 and 2)

  Things We Don't Want to Hear in a Radio Ad (Part 1) from Radio Mercury Awards on Vimeo. Things We Don't Want to Hear in a Radio Ad (Part 2) from Radio... Read more

  Posted on 20 February 2015 BUSINESS, MARKETING & ADVERTISING

• Moving and Working Overseas

  

  Having worked overseas, I get a lot of questions from students about how they can work abroad, too. I published pretty much all I know in this free ebook. But m... Read more

  Posted on 03 February 2015 BUSINESS, MARKETING & ADVERTISING

• VCU Brandcenter Launches Experience Design Track

  Whenever I go to the VCU Brandcenter's recruiter session, I get so inspired when I talk to the Creative Technologists. They make some crazy-cool stuff. Tangible... Read more

  Posted on 23 January 2015 BUSINESS, MARKETING & ADVERTISING

• The Accidental Creative by Todd Henry

  

  I read a handful of books on creative thinking and management every year. Some are more helpful than others. The Accidental Creative by Todd Henry is one I foun... Read more

  Posted on 29 December 2014 BUSINESS, MARKETING & ADVERTISING

• Bill Murray

  

  I was going to add something else to the title of this post, like ":Creative Genius" or ":Master of the Unexpected," or ":God of Mt. Comedius," but if you need... Read more

  Posted on 14 November 2014 BUSINESS, MARKETING & ADVERTISING

• Pushing for Cool.

  

  Seems every time OK Go comes out with a new video I have to post about it.What does this have to do with advertising? As I've written before, OK Go does a... Read more

  Posted on 05 November 2014 BUSINESS, MARKETING & ADVERTISING

• What Makes a Great Creative Director?

  3% Conference - What makes a great Creative Director? from Pitch on Vimeo.These are the comments that stood out to me:The best ones teach you to survive... Read more

  Posted on 03 November 2014 BUSINESS, MARKETING & ADVERTISING