Discerningdigital

LATEST ARTICLES ( 126 )

• How Does Brexit Impact Your Digital Transformation?

  

  Writing in a post-Brexit world, the only thing that is truly clear is that the ramifications of the decision of leave the European Union won’t be fully... Read more

  Posted on 12 July 2016 COMPUTING, MARKETING & ADVERTISING

• Why Data Governance is the Unsung Hero of Digital Transformation

  

  As our digital world and its abundant benefits grow, so does the volume of data we are producing. IDC’s 2014 report ‘The Digital Universe of Opportunities:... Read more

  Posted on 19 May 2016 COMPUTING, MARKETING & ADVERTISING

• Why the Perfect Partnership Could Make Your Digital Transformation a Success

  

  As with so many things in life, working in partnership with others can be the key to success. Running a business, training for a marathon or even raising a... Read more

  Posted on 26 April 2016 COMPUTING, MARKETING & ADVERTISING

• Fresh Digital Business Transformation Lessons from the Amazon-Morrisons Deal

  

  We’re becoming accustomed to the changes digital is bringing to our lives, transforming how we live, work, travel, communicate, read, discover music and pay... Read more

  Posted on 18 March 2016 COMPUTING, MARKETING & ADVERTISING

• Beyond Business: Transforming Public Services for a Digital World

  

  Digital transformation is well documented in the commercial space, as more and more businesses turn on to the competitive benefits, if not imperatives, of... Read more

  Posted on 16 February 2016 COMPUTING, MARKETING & ADVERTISING

• What Those Yearly Digital Predictions Actually Mean for Your Business

  

  As we settle into 2016, Discerning Digital MD Richard Lucas rounds off January with a look at how all those digital and technology predictions translate into... Read more

  Posted on 25 January 2016 COMPUTING, MARKETING & ADVERTISING

• 2015: Reflections on a Year in Digital Transformation

  

  In our final digital transformation column of the year for Manchester Digital, Discerning Digital Richard Lucas takes a step back to reflect on 2015. Read more

  Posted on 18 December 2015 COMPUTING, MARKETING & ADVERTISING

• That Important Question: How Can I Grow My Revenues with Digital?

  

  There are many compelling reasons to embark on the journey of digital transformation. This week Discerning Digital MD Richard Lucas at perhaps the most importan... Read more

  Posted on 23 November 2015 COMPUTING, MARKETING & ADVERTISING

• The Digital Skills Risk to Your Business

  

  Our most recent digital transformation column for Manchester Digital takes a look at a growing issue for UK businesses - the digital skills gap. Read more

  Posted on 16 November 2015 COMPUTING, MARKETING & ADVERTISING

• Delivering Great Business Ideas Through Digital, Minus the Disappointment

  

  In the latest of our digital transformation article series for Manchester Digital, we were inspired by a recent client discussion about being disappointed by... Read more

  Posted on 19 October 2015 COMPUTING, MARKETING & ADVERTISING

• Seven Days in Digital Transformation: Your Catchup

  

  Digital transformation is changing many aspects of the way we live and work today at an incredible pace. Keeping up to date with the newest stories in digital... Read more

  Posted on 15 September 2015 COMPUTING, MARKETING & ADVERTISING

• The Critical Role of Culture in Digital Transformation

  

  In our latest monthly digital transformation column for Manchester Digital, Discerning Digital MD Richard Lucas examines the digital transformation lessons in... Read more

  Posted on 02 September 2015 COMPUTING, MARKETING & ADVERTISING

• Here’s How Much Your New Website Will Cost

  

  Whether you’re a business owner or a marketer with responsibility for your company’s website, knowing where to start with a new website project is tough,... Read more

  Posted on 18 August 2015 COMPUTING, MARKETING & ADVERTISING

• What Senior Marketers Really Think About Digital in 2015

  

  Marketing is changing, but you already know that. The explosion in digital technologies is driving exponential changes in consumer behaviour, which in turn is... Read more

  Posted on 12 August 2015 COMPUTING, MARKETING & ADVERTISING

• What’s More Important Than Technology in Digital Transformation?

  

  When talking about digital transformation, it’s common for the conversation to take a technical turn. In fact, investing in new systems and technologies is a... Read more

  Posted on 07 August 2015 COMPUTING, MARKETING & ADVERTISING

• Why Digital Transformation is About Strategy, Not Technology

  

  Digital transformation is a term that can mean different things to different people. We’ve always thought of it as a process, whereby you embed digital... Read more

  Posted on 27 July 2015 COMPUTING, MARKETING & ADVERTISING

• How to Get Started with Social Media for Business

  

  The role of social media in your marketing mix is one that continues to grow with no sign of slowing down. While many businesses now appreciate the importance o... Read more

  Posted on 15 July 2015 COMPUTING, MARKETING & ADVERTISING

• The Digital Transformation Lesson Your Business Needs

  

  Our monthly digital transformation column for Manchester Digital continues this month with Discerning Digital MD Richard Lucas's highlight from this year's... Read more

  Posted on 03 July 2015 COMPUTING, MARKETING & ADVERTISING

• 5 Great Tools to Help Manage Your Content Production

  

  As content has become a key component of any digital marketing plan, more and more businesses are committing to regular content production. Read more

  Posted on 11 June 2015 COMPUTING, MARKETING & ADVERTISING

• The Crucial Relationship Between Marketing and Digital Transformation

  

  This month, in our ongoing blog series for Manchester Digital, Discerning Digital MD Richard Lucas takes a look at why marketing remains a key pathyway to, and... Read more

  Posted on 08 June 2015 COMPUTING, MARKETING & ADVERTISING