Chrisbrown
MY BLOGS
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Branding & Marketing
http://brandandmarket.com/
Branding and marketing information for business professionals that are interested in both strategy and tactics in marketing.
LATEST ARTICLES ( 300 )
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Color Marketing for 2014 – Selecting the Right Shade of Color for Marketing...
This post was inspired while watching a goofy Christmas movie with my daughter this holiday season. In the scene the phone in a downtown NYC office the phone... Read more
Posted on 29 December 2013 BUSINESS, MARKETING & ADVERTISING -
Financial Marketing to Women
Most marketing professionals will tell you one of the keys to gaining market share is to really understand what your target market thinks, feels, values and... Read more
Posted on 10 December 2013 BUSINESS, MARKETING & ADVERTISING -
Images Sizes for Visual Branding in Social Media Marketing
Do you struggle with setting up your headers, profile photos and all the various images for social media? Here’s a handy social media size chart that offers a... Read more
Posted on 19 November 2013 BUSINESS, MARKETING & ADVERTISING -
Branding Your Business with a Drag and Drop Responsive Website with SquareSpace
Are you interested in building a responsive website that can work on any size monitor, tablet or phone? I’m finding that more and more company’s want to market... Read more
Posted on 12 November 2013 BUSINESS, MARKETING & ADVERTISING -
Responsive Websites Work For Mobile Smartphones and Tablets… as Well as Desktop...
When you’re looking at websites on your phone, some translate easily and look great. Others hold their form and have been designed for larger monitors than the... Read more
Posted on 05 November 2013 BUSINESS, MARKETING & ADVERTISING -
Branding and Marketing at the Tennessee Economic Summit
I presented A Branding and Marketing breakout session at the10th annual Tennessee Economic Summit for Women this morning in Nashville. Take a sneak peek at my... Read more
Posted on 28 October 2013 BUSINESS, MARKETING & ADVERTISING -
Video – The Next Big, Big Marketing Tactic
Does your marketing program include video? If not, you may want to reconsider, especially if your target market is consumer focused. Read more
Posted on 16 October 2013 BUSINESS, MARKETING & ADVERTISING -
Congratulations Kip Marlow, Top 100 Small Business Influencer of 2013!
Congratulations to Kip Marlow, author of The Entrepreneurs – Success and Sacrifice and host of the Entrepreneurs Club Radio show. Read more
Posted on 11 October 2013 BUSINESS, MARKETING & ADVERTISING -
Hummingbird Upgrade from Google Affects up to 90% of the Search Engine Results
Hmmm. For the last month Google has been using a new algorithm update to calculate the results in their search engine pages. They say it’s to improve the long... Read more
Posted on 10 October 2013 BUSINESS, MARKETING & ADVERTISING -
Resources for Starting Your Business
As the economy continues to improve, new companies are springing up. I’ve found myself suggesting these two websites several times over the last few months and ... Read more
Posted on 26 September 2013 BUSINESS, MARKETING & ADVERTISING -
Graphic Design Ideas for Increasing Your Brand’s Recognition
They say a picture is worth a 1000 words. In this day of internet and electronic media, a good graphic message must communicate quickly and minimally. Read more
Posted on 18 September 2013 BUSINESS, MARKETING & ADVERTISING -
Updating Your Marketing Tools Make Sense: Don’t Get Too Far Behind
As technology changes, current jobs are lost and new ones come into being. Watching this YouTube movie about creating animation makes this very clear. Read more
Posted on 05 September 2013 BUSINESS, MARKETING & ADVERTISING -
Malcolm Gladwell Does It Again
One of my favorite authors, Malcolm Gladwell, is launching a new book on Oct 3. While this early review by Seth Godin doesn’t make the book sound all that great... Read more
Posted on 01 September 2013 BOOKS, BUSINESS, CULTURE -
Did You Forget This Key Website SEO Tactic From Your Internet Marketing?
Chances are your website has an “About us”, “Contact us”, “Home” and “News” page. They are pretty standard as websites go. And if you’ve got a blog, you probabl... Read more
Posted on 22 August 2013 BUSINESS, MARKETING & ADVERTISING -
Shifting Demographics May Mean More Intense Marketing to a Shifting Group of...
Marketers know that a change in a household can signal a great marketing opportunity. The beginning of school. Moving to college. Buying a home. Getting married... Read more
Posted on 06 August 2013 BUSINESS, MARKETING & ADVERTISING -
One Bite at a Time: Moving the Marketing Process Forward Brings Strong Sales...
If you’ve been reading Branding Marketing for some time, you know that I value the one step at a time philosophy. Slow and steady wins the race. Read more
Posted on 21 July 2013 BUSINESS, MARKETING & ADVERTISING -
Good Work – Public Relations Well Done
In the day-to-day of sensational news and shock value information, it is refreshing to see the way crisis communications and public relations experts Hennes... Read more
Posted on 09 July 2013 BUSINESS, CURRENT, MARKETING & ADVERTISING, SOCIETY -
United Brands of America?
Fun branding post from Steve Lovelace where he selects the representative brand from each of the 50 states. I had to check Rhode Island, to see if my former... Read more
Posted on 05 July 2013 BUSINESS, MARKETING & ADVERTISING -
Re-Freshing, Updating and Revisions – the Evolving JCP Logo
JCPenney: 4 Logo revisions in 4 years. Yikes! I am a firm believer in refreshing your company logo periodically. For example, here are few logo refresh and... Read more
Posted on 01 July 2013 BUSINESS, MARKETING & ADVERTISING -
Instant Posting in WordPress by Sending an Email
One of my friends is on the road right now, crewing for the Race Across America. I’m setting up the organization’s blog so that he can send an email to post an... Read more
Posted on 14 June 2013 BUSINESS, MARKETING & ADVERTISING