Chrisbrown

LATEST ARTICLES ( 300 )

• Marketing During an Election Season

  

  It's hard enough to break through the clutter during a "regular" 4th quarter, but marketing during an election season is especially challenging. The intensity... Read more

  Posted on 25 October 2016 BUSINESS, MARKETING & ADVERTISING

• Developing a Logo for Your Business

  

  There is a lot to consider when developing a logo for your business. What is the purpose of a logo? Thinking it through before getting someone to start designin... Read more

  Posted on 22 September 2016 BUSINESS, MARKETING & ADVERTISING

• Portraying Advertising, Marketing as the Bad Guys

  I just watched the 4 minute Chipotle animation that launches their new marketing strategy. It was just posted about 2 months ago and has 7 million views.... Read more

  Posted on 03 September 2016 BUSINESS, MARKETING & ADVERTISING

• Why Does Your Website Need SPEED?

  Why is it so important to have your website load quickly? Many people will click away if they don't see it right away. Maybe even more importantly, part of... Read more

  Posted on 30 August 2016 BUSINESS, MARKETING & ADVERTISING

• First Comes Marketing Strategy

  

  So often I'll get a request from a company representative for a price on execution of a piece of marketing. A Facebook page. A website. Maybe a PDF brochure or ... Read more

  Posted on 16 August 2016 BUSINESS, MARKETING & ADVERTISING

• Marketing and Branding Can Be a Thousand Little Things – But It Goes Beyond That!

  Often when I talk about making a difference with your marketing, it's focused on the BIG PICTURE. Going after the right target market. Finding a strong... Read more

  Posted on 28 June 2016 BUSINESS, MARKETING & ADVERTISING

• MicroSoft to Buy LinkedIn

  

  The big news from a branding and marketing standpoint this morning is that MicroSoft is buying LinkedIn for $26 Million. I think that the "Business Social Media... Read more

  Posted on 13 June 2016 BUSINESS, MARKETING & ADVERTISING

• Finding the Right Color

  

  When I worked in the toy industry (both at Hasbro and at Little Tikes) finding the right color of the toy was critical. And equally important was the... Read more

  Posted on 15 May 2016 BUSINESS, MARKETING & ADVERTISING

• Instagram Launches a New Logo

  

  Instagram announced a new logo recently. I'm wondering where all marketers will be scrambling to make the adjustments. Is it shown on any of your printed... Read more

  Posted on 13 May 2016 BUSINESS, MARKETING & ADVERTISING

• Why is It Important to Have Good Press Releases?

  Good press releases are the backbone of strong public relations. While some press releases are just self serving, there are many good reasons to have current... Read more

  Posted on 10 May 2016 BUSINESS, MARKETING & ADVERTISING

• Knowing Your Target Market: Three Generations in the Workforce

  

  Creating persuasive messages and distributing them in targeted media that your audience and market will respond to everything in marketing. If you are targetin... Read more

  Posted on 02 May 2016 BUSINESS, MARKETING & ADVERTISING

• The 4 P’s Vs the 4 M’s of Marketing

  In the early marketing courses in college, they teach the 4 P's of marketing: Product, Price, Place, and Promotion. I believe that the 4 M's in marketing plan... Read more

  Posted on 13 April 2016 BUSINESS, MARKETING & ADVERTISING

• How to Create a Social Media Header for Your Business

  Four Tools for Creating Your Social Media Images Many of the main social media sites not only have business page profiles, they also have headers. In Facebook,... Read more

  Posted on 25 March 2016 BUSINESS, MARKETING & ADVERTISING

• 50 Outstanding Internet Marketing Blogs

  

  I'm really enjoying digging into these outstanding internet marketing blogs. I've only been familiar with 14 or 15 of these listed, so it's fun to find new... Read more

  Posted on 14 March 2016 BUSINESS, MARKETING & ADVERTISING

• WordPress Leads the Way for Managed Content Websites

  

  Wondering about upgrading your website from a privately developed format into something that "anyone" in the company can hop into and make updates? If so, you'r... Read more

  Posted on 17 February 2016 BUSINESS, MARKETING & ADVERTISING

• Twitter Feed Values Speed

  

  Nothing like being a little slow in the Twitterverse. I'm not surprised how critical Twitter users are of Red Lobster's untimely response to Beyonce 's call... Read more

  Posted on 10 February 2016 BUSINESS, MARKETING & ADVERTISING

• Super Bowl Commercial Favorite

  

  Super Bowl brings out the "best" ads of the year and each year I talk about the commercials during the Super Bowl and often my favorite involves a horse. The... Read more

  Posted on 08 February 2016 BUSINESS, MARKETING & ADVERTISING

• Uber with a New Logo Redesign

  

  Uber's new logo redesign has left me more confused about their positioning. They updated their logo by creating two new ones: one for drivers and one for... Read more

  Posted on 03 February 2016 BUSINESS, MARKETING & ADVERTISING

• Four Easy Tools to Help You Organize for 2016

  

  Are you planning to organize for 2016? I'm always looking for short cuts to become more productive. Sometimes it is faster to just do things the "old" way... Read more

  Posted on 04 January 2016 BUSINESS, MARKETING & ADVERTISING

• Food Marketing Versus New Year’s Resolution

  

  Today is the last day of 2015. Tomorrow morning many people will wake up with a New Year's Resolution to lose weight. Since 2007 I've been working on getting... Read more

  Posted on 31 December 2015 BUSINESS, MARKETING & ADVERTISING