Business Magazine

First Comes Marketing Strategy

Posted on the 16 August 2016 by Chrisbrown @ChrisBrown330

First Comes Marketing StrategySo often I'll get a request from a company representative for a price on execution of a piece of marketing. A Facebook page. A website. Maybe a PDF brochure or a prospecting email.

All of these items are fine on their own. Marketing Tactics. A marketing tool that helps support marketing results.

But alone, without being in support of a goal, the tactic simply doesn't work.

Marketing Strategy Must Come First!

If you don't have your strategy planned out, you will just do things and wonder why it doesn't have the intended results.

So what is strategy? Many people ask me that. Personally I like to talk about the 4 M's of marketing. It's not the same as the 4P's of marketing.

Today I wanted to link to a website that has many different marketing strategies. Ways to approach the marketing. No one way is correct and the others wrong, but it helps to understand the concepts behind these strategies.

I share this link to Marketing Strategies because it's a great starting point. This page has 30 different methods, concepts and models of marketing strategies. Notice each one of these models and concepts are not talking about your social media tactics in your Instagram or Snapchat account, or the color of your logo or how you'll blast out this email content? No, these strategies are talking about the foundation of the marketing... the why, not the how.

There is definitely a difference between strategy and tactics.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Creative Writing Craft Talk & Workshop

    Dear friends, family, and the twelve people that follow this blog:Hark! Mo Duffy Cobb is returning to the classroom this Fall, both at Holland College to teach ... Read more

    The 20 September 2018 by   Moduffycobb
    DIARIES, SELF EXPRESSION
  • Right-Wing Christian Support for Kavanaugh & Dismissal of Male Violence Towards...

    Right-Wing Christian Support Kavanaugh Dismissal Male Violence Towards Women: Fight Keep Patria Potestas Foundation "Christian" Culture

    Merriam-Webster DictionaryDavid Badash, "'Not Relevant': Franklin Graham Says Alleged Kavanaugh Assault Just Something 'He Did as a Teenager'":In his CBN... Read more

    The 20 September 2018 by   William Lindsey
    LGBTQ, RELIGION, SOCIETY
  • Foundation and Extension in Your Yoga Poses

    Foundation Extension Your Yoga Poses

    by Nina"Watch your base; be attentive to the portion nearest the floor." — BKS IyengarBecause Baxter will be discussing axial extension of the spine (aka... Read more

    The 20 September 2018 by   Ninazolotow
    FITNESS, HEALTH, HEALTHY LIVING
  • Tyler Rich EP Review

    Tyler Rich has come a long way from Yuba City, CA to Nashville, TN and he's put in a lot of work to get to release his debut EP with Valory Music and Big... Read more

    The 20 September 2018 by   Phjoshua
    LIFESTYLE, SELF EXPRESSION
  • Creationist Textbook is Rubbish, Says Creationist Study

    Creationist Textbook Rubbish, Says Study

    I often complain about creationists, and about as equally often I hear back "why bother with them". Well, I bother because they're incredibly harmful to... Read more

    The 20 September 2018 by   Reprieve
    BIOLOGY, SCIENCE
  • 1930s Fashion – Fall Fashion Trends in 1931

    1930s Fashion Fall Trends 1931

    A Slender Silhouette for 1930s Autumn Fashion Cosy and smart for Fall in 1931. A Black woolen suit, worn over a cream blouse. The typical foundation wear was th... Read more

    The 20 September 2018 by   Glamourdaze
    FASHION, LIFESTYLE
  • Cooking Keto with Dr. Èvelyne Bourdua-Roy

    Cooking Keto with Èvelyne Bourdua-Roy

    The first episode of season 2 with Cooking Keto with Kristie is finally here! In this episode, Kristie invites Dr. Èvelyne Bourdua-Roy to join her in the kitche... Read more

    The 20 September 2018 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE