For more than a decade, Sproxil authentication of mobile technology, called "Defender" has helped lorem detect counterfeit medicines. Start using this technology is already in the US to spot fakes and all industries - from agriculture and beverages.
Ghana, the first-born of the entrepreneur Ashifi of Gog, by whom we have toUnited States as a student in 2001, the company was founded in 2009 to tackle the problem of false players in Africa. He accounted for 42% of all container is substandard or fake drug cases reported to the World Health Organization between 2013 and 2017.
Sproxil simple access it. Off-label goods manufacturers package and a violation of a shelter a unique code. Consumers can scan the code, in the case of the free app Sproxil's that the story is true or not the product.
The service was hired by the manufacturers. In the not returned, and the news and information of the investors, who were then in the hold to be able to take the place of vain things of the products of the brand.
drinks counterfeit
When treated understands that in itself Sproxil's technology products offered no solution to the pharmaceutical industry.
$ 400 billion worth of counterfeit goods are sold each year in the ores. He said he often treated drinks brands targets.
Class has increased so much in the middle of Africa and Asia, developed by consumers in Western taste beverage brands, leading to a surge in counterfeit products, he said.
Sproxil partnered with the pure sky is the brand, the other sparkling drinks and non-alcoholic wine, Hasan which sells over 80 countries. "In Nigeria a household name counterfeiters will go after a successful shouted," Gogo said.
General manager of the International Obianika Okafor etc Ejison that sell products in the sky in six west African countries. "There was a huge problem for us because of the slowness of their sales are Counterfeiting and before losing to our customers," Business, told CNN.
About 10 million now bear chili sky and beverages scratch is Sproxil disclosed. "Sales and the mass of the people are generally happy with the carrots, 'Okafor said.
With the launch of his own, which he worked on more than a 300 Sproxil brandsand companies, including Bacardi: Diageo and Pharmaceuticals In order to identify items 2.5 billion as authentic.
The company, which operates in five African countries and India and Pakistan, which raised $ 4 million in investment.
Sproxil Africa plans to focus on the market after the liquor counterfeits.
"It is like the herbs to this the pharmaceutical sector, which resulted in a loss of the souls of men and beverages, deceitful workers," he said of Gog.
A study by market research company Euromonitor International, in eight African countries found that 13% of counterfeit alcohol is consumed or sold under unregistered firing.
'[Counterfeiting] the genuine reason for the economic losses, which are harmful to an affair which is a new thing, and the line choke, "he said to Gog a".[We] , in creating, with consciousness of the work of the regulators is near, and as far as, by the start to the end of an object of suspicion to drink in a public risks associated with consumer products. "
And what devices are planning to launch products Sproxil incentive to reward consumers for buying authentic fake ones, said Gog. It is an act of shoppers how to strengthen them, What is the benefit of the true and artists are to be elected.
