With a whopping 180,300,000,000 monthly global traffic, Google is still the most visited online resource. That is, the majority of online experiences (whether with a business or content) start from Google, making search engine optimization (SEO) a vital element of a strong online presence.
The Fundamentals of SEO
SEO is the process of optimizing your website and content for search engines to rank it higher in SERPs. It is a complex, multi-stage process that covers a wide variety of performance factors, which can be divided into three main categories:
- On-page SEO – This category deals with optimizing all on-page content of your website to make it match the demands of users and search engines. Some of the core practices included in this category include keyword research, content creation, as well as optimization of old content, and optimization of other website elements, such as title tags, URLs, internal links, etc.
- Off-page SEO – This category deals with link-building and gaining exposure for your business through different channels, such as social media and others. The primary focus is placed on creating a strong backlink profile that includes referrals from relevant and credible sources.
- Technical SEO – This category deals with various tech aspects of your site’s performance and aims to help search engines find, crawl, and index it effectively and, at the same time, deliver a better user experience. The most common practices involved in technical optimization include site speed optimization, mobile optimization, fixing broken links, improving site structure, etc.
All these factors affect how high you appear in SERPs. Consistently measuring and honing your strategy based on these fundamentals is the key to success on the web. Luckily, there is a wealth of advanced SEO tools that can make your efforts simple yet more effective. One of the tools worth considering is a reliable website domain authority checker, which lets you track all essential metrics at once.
The Role of Domain Authority in SEO
Domain Authority, or DA, in short, is a metric that measures SEO performance and predicts the likelihood of a particular website getting higher in SERPs.
It’s worth noting that DA isn’t Google’s concept. It’s not included in the general set of indexing metrics, which means that improving it won’t give you a direct impact on your rankings. Yet, it still has a lot of value, though indirectly.
This ranking score was developed to help SEO specialists, marketers, and other users assess the “SEO strength” of their sites. The metric tracks down a wide range of factors that influence positioning in SERPs, including the age of the domain, website structure, the quality and relevance of content, the quality of backlinks, etc.
All factors it considers are direct ranking factors that define how high your site appears in search results. DA just makes tracking and improving these factors simpler. Thus, by monitoring and enhancing your domain authority, you can refine your overall site credibility and rankings.
Introducing Advanced SEO Tools
While measuring all your SEO efforts manually can be quite a challenge, the use of advanced tools can boost the efficacy of your steps.
Sophisticated SEO tools can help you streamline all steps of your strategy – from site auditing to metrics monitoring. They can give you access to a bunch of insights in just a couple of clicks and bring you a competitive edge.
A Game-Changing Domain Authority Checker by NinjaReports.com
Speaking about advanced tools for measuring your domain authority, in particular, NinjaReports.com can be a good choice. NinjaReports is an all-in-one platform designed for SEO success. It consists of several built-in features:
- Backlink Checker
- Domain Authority Checker
- SEO Checker
- Keyword Rank Checker
It has a number of tangible benefits compared to other similar tools. First and foremost, NinjaReports has a very user-friendly interface, which makes it suitable for both beginners and seasoned SEO professionals. At the same time, the tool offers impeccable accuracy and reliability.
You can use a Domain Authority Checker by NinjaReports to assess the key performance indicators of your domain in a few clicks, see how your performance compares to your key competitors, find areas for improvement in your SEO strategy, and more.
Leveraging NinjaReports.com for SEO Success
A Domain Authority Checker by NinjaReports enables you to assess the key performance factors in a few clicks.
It helps you track all domain authority factors at once, including:
- Organic traffic;
- Paid traffic;
- Keywords;
- Backlinks;
- Page trust;
- Domain trust;
- And others.
Also, the tool will give your site a specific DA rank from 0 to 100 based on your performance. Interpreting the results is easy, too. Check out your competitors’ scores and compare them to your DA – if it’s even a bit higher, you’re on the right track, and if it’s lower than your competitors’ scores, you need to make some adjustments to your strategy.
Conclusion
Although domain authority isn’t directly considered by Google when ranking your site, it’s a cumulative metric that analyzes different aspects of your website’s performance to predict whether it can get higher in SERPs. Thus, tracking your DA is a good tactic if you want to achieve SEO success, and now, you know about a way to do it effort-free.
