SEO can be a complex beast. There are many pieces to the puzzle and it takes time, effort, and experimentation to get it all just right. SEO tools can help you take your SEO strategy to the next level, and finding the right ones for you can be tough. That’s why we’ve compiled the ultimate list of SEO tools every beginner and intermediate SEO has to know.
We’ve included everything from free tools with basic features to premium tools with robust features. We’ve also broken down the tools by category, so you can easily find the SEO tools you need. Whether you’re a complete beginner or an SEO veteran, these tools can help take your strategy to the next level. So, if you’re a beginner in SEO, you can use this guide as your ultimate guide to SEO tools.
Screaming Frog
Screaming Frog is an SEO Spider that crawls your website and analyzes it for any technical issues.
Screaming Frog comes preloaded with a set of SEO modules, including:
– SEO Audit: Scanning and reporting on website errors
– Site Audit: Deep scanning of site structure, SEO issues, page errors, and more
– Keyword Density: Checking keyword density and other SEO metrics
– Lost URLs: Missing page URLs, broken links, expired pages, and more
– Index Status: Checking the indexing status of pages
– Rank Tracking: Monitoring your site’s position in search results
– Failure Audit: Finding and fixing issues with site code
– Link Audit: Analyzing and reporting on links
– Competitive Analysis: Checking your backlinks to your competitors
– 301/302/303 Redirect: Tracking 301/302/303 redirects
Screaming Frog is easy to use, takes just a few minutes to set up, and comes in a free and paid version. It’s available for Windows and Mac.
Google Analytics
Google Analytics is a free tool offered by Google.
It provides website owners with information about their website traffic.
In particular, it reveals data about website visits, including how people found the site.
Google Analytics gives you immediate insight into who is visiting your site, and what content they are interested in.
It also helps you understand which keywords are bringing you traffic.
With this information, you can start creating content that matches your audience’s needs.
Google Analytics is the most widely used SEO tool in the world.
It’s free, too.
Google Analytics covers the gamut of SEO metrics, from traffic sources to conversion rate.
It also helps you identify areas for improvement.
Moz
Moz offers a suite of SEO tools, including the Keyword Explorer.
This tool lets you find keywords relevant to your website.
It also reveals data about search volume and competition for each keyword.
What’s more,
The Moz Pro suite:
Moz Pro is similar to Screaming Frog but offers advanced analytics
Best for SEO keyword research. Moz Pro comes with a ton of SEO tools, including keyword difficulty tools, on-page analysis, content ideas, and competitor analysis.
Moz Local:
Best for local SEO. Moz Local is a service that helps you get found more locally, using data from Google My Business, Facebook, and more.
SEMrush: Best for competitor analysis. SEMrush lets you research keywords, get competitor data, and find link-building opportunities.
Backlinko:
Best for link building. Backlinko has a link-building tool that finds new links for your SEO. It also helps you find popular articles to syndicate
Yoast SEO
Yoast SEO is a popular SEO plugin for WordPress websites. It lets you easily optimize your web pages for search engines. SEO plugins are a popular alternative to hiring an SEO company.
With Yoast SEO, you can control what keywords appear on each page of your website. You can also set SEO goals for each post or page.
For example, you can set the goal to rank for “best SEO plugins”.
The plugin will then rank your page for “best SEO plugins” and tell you when you’ve met the goal. The plugin is free to use.
SEMRush
Best for competitor analysis. SEMrush lets you research keywords, get competitor data, and find link-building opportunities.
Ahrefs
Best for SEO research. Ahrefs uses proprietary technology to help you research keywords, competitor keywords, and backlinks. It has a ton of SEO tools, including keyword difficulty tools, link checker, content ideas, and competitor analysis.
Copyscape
Copyscape is a plagiarism checker that helps you determine if your content has been previously used somewhere else on the web. The last thing you want to do is copy someone else’s work because search engines frown heavily on duplicate content, which can negatively affect your rankings.
