Borrowing my lead from The Wall Street Journal’s Corporate Intelligence page:
Uh-oh, it looks like the Hamburglar has been up to no good. Only this time he’s stolen a Big Mac, handed it over to the competition at Burger King and rebranded it a “Big King.”
Can you tell which of the two burgers below is the original and which is the newcomer?”
Then they ran this photo:
The only thing Burger King could say in this QSR article that makes the Big King different from the Big Mac is this:
What makes the new Big King different than any other burger on the market is the unique fire-grilling that Burger King has been known for, for almost 60 years,” says Eric Hirschhorn, chief marketing officer, North America.”
This is like the Slugworth Gobstopper storyline in the original Willy Wonka movie.
Oh, and I assume you get this “Hamburglar” reference, but in case you just entered our culture, this is the backstory:
