A few weeks ago, this lazy girl attended an event - no, a party to TURN UP THE VOLUME with one of the growing makeup brand,J.Cat Beauty. Yes, it was during the time when the rain is pouring and the traffic is heavy. Still, me and my sister had an amazing night. Who wouldn't when you're surrounded with makeups, right?
J.Cat Beauty was founded back in 2012 and since then, it has continue to grow and even become one of the favorites of famous beauty enthusiasts Desi Perkins, Michelle Phan, and Tati Westbrook plus big-time celebs like Arci Munoz. Its rich color pay-off, fun products, and vegan and cruelty-free lines that encourage both newbies and pros to break the mold and create their own fearless looks. All of J. Cat's products are free of phthalates, sulfates, GMO's, Triclosan (a preservative) and other toxic chemicals. Its nail polishes are also free from formaldehyde and toluene, while also being cruelty-free and budget friendly.
The Five Makeup Looks to Turn Up The Volume
Five of the biggest and most innovative MUAs came together to amp up the volume to show how to break makeup rules and, instead, make your own! It's a multi-sensory experience that showcases various areas, each with its own distinct look and persona that'll transport you into J. Cat's loud and proud world.
During the event, there were five stations, each was a representation of the MUA's version on how to Turn Up The Volume using J.Cat Beauty's makeup products.
Volume 1- "Pop of Color": At Teena Arches' station see how you can control the dial on your everyday makeup by learning how to play with those colors that you might normally intimidate you. This look can take you from day to night and will make brown and hazel eyes pop!
Volume 2- "Dare to Sparkle": The 2nd featured MUA, Hanna Pechon will demonstrate how to incorporate glitter into your go-to look. With inspo coming straight from cats with eyes of different hues, this'll give the windows to your soul a whole new spirit.
Volume 3- "Color Me Bold": With Jherome Ramos will showcase a look based off the J.Cat girls' essence: the fearless, loud, and bustling life of the party. A play on the some of J.Cat's greatest hits; a medley of smoky burgundy colors and deep lip shades that'll be perfect for every night out on the town and out of your comfort zone.
Volume 4- "Hologlam": Katchie Mejias will be dedicated to all things holo! As a nod to the early 70s, this look combines the past with a futuristic twist that is also partly inspired by the multi-dimensional iridescence of the sea.
Volume 5- "Full On Club Chic": Last but not the least, Min Ortiz, see how to nab that mermaid-inspired look that's been all over the Net, with edgy holographic accents and dark seductive lips that will have you looking beat to the gods!
The best part during the event was that we were able to try all of their products on the spot! You may not know this, but I always prefer a minimal look, but that night, I was ready to go all out and step out of my comfort zone and tried to add colors, and even hologlam my lips! Oh, we had so much fun.
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