With the prevalence of phishing scams and fake emails in today’s online world, it’s more important than ever to build credibility. The introduction of Brand Indicators for Message Identification (BIMI) has the potential to radically alter our experience with electronic messages. This essay goes into BIMI and looks at how it will affect the reliability of emails in the year 2023. If you want to apply BIMI to your business, you should read this article on how to do it right. The Email Credibility Challenge The unfortunate truth is that due to the prevalence of fake emails, everyone is now
