Popular Truecaller caller identification service it has amassed 250 million monthly active users and 200 million daily active users, demonstrating an accelerated pace of growth over the past few quarters even as a global pandemic has hurt most businesses, he said Wednesday.
The service, operated by the Stockholm-based company of the same name, allows users to avoid spam calls by identifying callers and also filters similar texts. The service is popular in many parts of the world, but India, where everyone gets dozens of such calls every month, is TrueCaller's largest market.
Also like Apple and Google have improved the Caller ID feature in their mobile operating systems in recent years and have taken several other steps to curb spam calls, Truecaller's offerings remain unmatched.
Truecaller had 200 million monthly active users in February of this year and reached the milestone of 100 million daily active users in April 2018. More than 150 million of its monthly active user base is in India. In fact, Truecaller is the only app not made by Google or Facebook in the list of the top 10 most used apps in the country, according to mobile analytics firm App Annie (data an industry executive shared with ProWellTech).
In recent years, Truecaller has expanded its platform to add messaging and payment services, which has also allowed it to broaden the scope of user monetization. The company told ProWellTech that its revenue was up 90% in the quarter ended September, compared to the same period last year. Earlier this year, the company launched a new product that allows businesses to authenticate users on their apps without calling them.
11-year-old Sequoia Capital The backed company is gearing up to go public within the next two years, its co-founder and CEO Alan Mamedi told ProWellTech in an interview earlier this year.
On Wednesday, Truecaller also announced that it has appointed Fredrik Kjell as its new Chief Operating Officer. Kjell previously held the position of Chief Product Officer at Kindred Group, an online gambling company.
"With Fredrik's strong operational background from previous consumer companies and extensive experience in a large publicly traded company, we believe he will be a great addition to the company and global executive team. We are on an exciting journey to take TrueCaller to the next level, and this is a big step in that direction, "Mamedi said in a statement.
