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True Blood – Vampire for Grown Ups Billboards

Posted on the 16 August 2012 by Thevault @The_Vault

True Blood will be premiering across the pond in the fall and there are new signs showing up all over the world promoting the show. Here’s a  new “twist”, or should I say “impaling” sign promoting the new season that are seen in New Zealand.  I have to admit that the US promotion was no where as bold.

IMPALED BILLBOARD: To differentiate True blood from the plethora of teen vampire shows, this ad agency as positioned our favorite show as “Vampires for Grown Ups.” They brought this to life on a billboard by driving a two meter long stake through the heart of one of th elead characters.  The stake then protruded right out the other side into an ad for a (courageous) local underwear brand – creating a large unmistakable bulge in a very inappropriate place.

True Blood – Vampire for Grown Ups Billboards

True Blood – Vampires for Grown ups

True Blood – Vampire for Grown Ups Billboards

Advertising Agency: DraftFCB, Auckland, New Zealand
Finished Artist: Bex Wells

You can see more ads at this address:

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