Diaries Magazine

Trackbacks, Pingbacks and Backlinks: What Are Those?

By Nicoleao @momfever

pingerWhen I finally succumbed to the lure of WordPress.org and left Blogger, I suddenly got these pingbacks!

Pingbacks are sent in an email, telling you someone has linked to one of your blogposts. If you allow it, someone else’s pingback will appear in the comment section of your blog.

Pingbacks can be an SEO-tool, but thread carefully!

You can use pingbacks as an SEO-tool to get new visitors. After all, if you link to someone else’s blogpost you might get a link to your post in the comment section. With a bit of luck, their visitors will click on your pingback. But be careful. Nobody likes a blogger who tries to use other blogs only to promote herself! So if you do, make sure your post has value!

The differences between Pingbacks and Trackbacks

Pingbacks are a bit like trackbacks, but then again, no  they’re not! These are the biggest differences:

  1. Pingbacks and trackbacks use different communication technologies (XML-RPC and HTTP POST, respectively).
  2. Pingbacks do not send any content. With a trackback an excerpt of your post will appear in the comment section. Not so with a pingback
  3. Pingbacks can’t be edited by the recipient blogger.
  4. Pingbacks are send automatically if you have a Worpress.org blog, and they’re enabled.
  5. Trackbacks you have to send manually, so they require a bit more effort on your part.

 How to send a trackback

  • Say, I want to repond to one of Vanita Cyrills posts. Like the one about the free Getty Images.
  • But I think my comment is so brilliant and witty I don’t want to waste it on someone else’s blog.
  • So I turn my comment into a post on my own blog.
  • Then I send Vanita a trackback, so she knows I responded to her post. I do this by scrolling down below my post. There I see a trackback box. If you don’t see a trackback box, you have to enable it. Go to your screen options (upper right of your screen) and enable trackbacks.
  • Paste the url of the blogpost you want to ‘comment’ on in the trackback post.
  • Vanita will get an email telling her she got a trackback.
  • If she accepts it,  an excerpt of my post will appear in the comment section of her blog.

The Blogger version of pingbacks: backlinks

If you have a Blogger blog you get backlinks instead of pingbacks. You won’t get an email about a backlink, but you can see them in the comment section as ‘Links to this post’.

You have to enable pingbacks and trackbacks!

Pingbacks only work if you have enabled them on your blog and the receiver has enabled them too. If Vanita disabled pingbacks she’ll never know about my trackback : (

How to activate pingbacks on WordPress.org

Go to your Dashboard, Settings, |Discussions and make sure trackbacks/pingbacks are enabled.


Enable backlinks on Blogger blogs

Go to your Dashboard, Settings, Posts and Comments, choose ‘Show Backlinks”, Save!


Are pingbacks smart SEO?

We all know the importance of getting backlinks. A pingback offers you just that. But you have to be careful, and not become a spammer! If you link to someone’s blog, make sure you do it for the right reasons. And the right reasons would be to give someone else kudos or because a link provides your visitors with good information.

How do you feel about pingbacks and trackbacks?

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