Real estate is big business, and it couldn't be easier to help grab yourself a slice of the action. If you've often thought about running your own real estate website, then here are just a few different tools you can use to help you get yourself set up.
Content Management Software
Before you go anywhere, the first thing you'll want to be thinking about is your website. Most of what you'll want to achieve can be achieved by using the popular content management software out there. Website scripts such as WordPress, Joomla and Drupal are all free, and can easily be set up in just a few clicks. If you're still stuck on trying to decide which content management system is right for you, there's plenty of guides out there to help you.
Graphics and Design
Remember, when people are looking for property, they look with their eyes, and when it comes to your offerings, they'll be judging you too. Luckily for you, when it comes to design, there are plenty of options out there. You can easily get professional results using online tools such as Adobe Spark, and you won't even break the bank. With a lot of the online design tools, you can easily have your content ready in minutes.
Social Media
No matter what field you specialize in, social media can have a huge impact upon your business. Connecting your website to social media can give you access to a huge number of potential clients, and plenty of free marketing. All it takes is a few shares from people, and your site could easily end up being viewed by the client you've been waiting for. Coupled with a good CMS from before, all it takes is a plugin to auto post your listings. If you don't want to use a plugin, you can always use a website like Dlvr.it to auto post based on your website's RSS feed.
Property Portals
Portals will already have an established traffic base, so why not make the most of it for yourself. Not only will it help your own SEO, but it could easily generate you the traffic and leads that you're aiming for. It doesn't take much for you to feed your listings onto these sites, and there's plenty to choose from. You can use anything from generic sites like Craigslist and Gumtree, to more targeted portals such as Rightmove.
Newsletters
Never underestimate the power of a newsletter. In general, email can be effective at generating leads, so why would you want to pass up on that? You can find plenty of online tools to aid you in the creation of your newsletters too. You can easily find templates, and then use plugins to automatically message your user base.
Starting your own real estate website can be hard work, but there are plenty of tools out there to help you along the way. Hopefully you can use some of the tools suggested to help you make some headway in the field.
