That’s not a secret that today the share of smartphones and other mobile devices has surpassed the number of computers sold around the world every day as they are smaller in size and, as a result, much more comfortable in usage. Therefore, businesses increasingly rely on mobile technologies and launch their own mobile applications to widen their business auditory and cover the users of the mobile devices. Mobile management software as a method of business expansion has been successfully implemented by many companies, including real estate agencies. So, let’s find out what is the advantage of using the management software for real estate business and what business tasks does it help to solve?
Benefits of having a Mobile App for the Real Estate business
The idea of digitizing a real estate business will not only enable the business owner to automate the everyday workflow, but trigger many other processes vital for company growth.
Increase in sales
A mobile application will attract more customers to the real estate agency as it gives a possibility for potential clients to explore the desired properties remotely. This main functionality won’t only engage more new clients to the business, but also will satisfy and retain the existing clients of the real estate agency. With the help of instant notifications about agency news, updated properties, promotions, discounts, sales and other announcements, the customers will be more engaged in the life of the real estate agency. As more users are engaged, the chances of closing the deals for selling/buying/renting the properties are getting much higher and, as a result, sales of the real estate agency will grow.
Marketing tool
The mobile application turns into an effective marketing instrument for the real estate business. It allows to create an individual approach to each client. For example, using the history of customer’s views and purchases, the business owner can plan every next time which information is much more relevant to be sent to a definite client. This approach gives much better results than any other conventional methods.
Analytics
Analytics is the key point of every business. With the help of a mobile application, a lot of useful information can be collected for analysis online. For example, what kind of properties do customers buy /rent most often in a definite area? What’s the average price for that? This data will help majorly for the business owner to coordinate his/her further business direction.
Feedback
Two-way communication is an important component of a successful business, especially when it comes to the real estate market. The mobile application will simplify the process of interaction with customers regardless of their location. The clients can easily get in touch with the real estate agent if they have any questions regarding the property they’re interested in or fill in the contact form on the website to get in touch with the agency’s representative for the general questions.
Optimization of business processes
As the main goal of the management system for real estate is business automatization, it helps in solving a variety of everyday business tasks. They allow not only to improve the efficiency of the real estate agency but also to save financial and human resources.
Keep reading to learn more about the list of recommended features for the real estate management software.
Main Functions of Real Estate Management Software.
While choosing between app development from scratch or using a ready-to-use mobile solution for real estate, second option sounds more attractive for the business owners as it usually isn’t very expensive and can be used for the business right away.
The recommended parts for the real estate management software is the following:
Mobile app for users.
People can access the database of the real estate properties at any time, study all offers, and make a request on the most appropriate options online, before scheduling the guided live tour. It is the most efficient method to provide potential customers with available properties on the market, their prices, new listings, agency services details, mortgage calculator. To deliver the information right on time is crucial for the real estate market and the mobile app helps to optimize that interaction process with the customers.
Admin panel for the business owner.
The life of the real estate business owner is pretty busy, dynamic and even hectic. So, it is really beneficial for the owner to get a full control of the real estate business at any time and from every location. With the admin panel for the admin panel, the agency owner can instantly reach the catalogue of properties, get statistics on the signed deals, schedules of the realtors, and their upcoming appointments. This close monitoring will help the business owner easily identify the strong and weak sides of his/her business and keep it organized.
Web portal for real estate Agents.
Realtors are always limited in time as their job implies a lot of meetings. The web portal will enable them to manage the schedule of appointments and potential deals effectively. This unique program will minimize the gaps and overlaps in their everyday routine. All requests will be handled on time. Besides, they will have an instant access to customers and properties assigned to them.
Landing web page.
Online presence of the company and its branding is an important step for a good business reputation. Almost all customers look for the company in the internet and in social networks before reaching it our with the request. A landing page will help them learn more about team of the real estate agency, licenses, experience and professional achievements. And a built-in contact form will make it easier for everyone to get in touch with the agency representatives.
Many real estate agency business owners mistakenly think that a management software (including the mobile app) will cost a fortune and put off its purchase to a later date. Partially, they are right as the app development from scratch is pretty expensive and time-consuming journey. However, many reputable software development agencies offer ready-to-use solutions that include all the features needed for business automatization, its effective performance and interaction with the customers.
Got interested in getting an app for your real estate agency? Along with the pleasant price, the product can be fully customized to match your brand and technically supported at all stages. Do not waste any single minute, make your decision and boost your real estate business today!
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