In today’s fast-paced retail world, staying ahead of the curve is impossible without using the latest tech to either enhance the shopping experience or boost the actual process of designing stores. Luckily, virtual shopping and store planning tools are making this easier and more accessible. These innovations are turning shopping into an immersive and interactive experience day by day, step by step.
So, no matter who you are—a shopper looking for a better online experience or a retailer wanting to optimize your store layout—in this article, we’ll introduce you to 5 amazing tools, from 3D virtual store software to store planning digital instruments, that are changing and simplifying the shopping game forever. Let’s dive in and see how they can make shopping more exciting and store planning much easier.
1. Banuba: Your Way to Shop Like Never Before
You might have heard of Banuba’s TINT virtual try-on platform. When it’s integrated into an app or website, the users get the chance to see how these glasses, that makeup, or clothes will look on them in real life.
However, now, you can not only get this but also enjoy Banuba’s 3D virtual store shopping platform, which is an absolute game-changer. While using it, a person will have the feeling they are walking through a real physical store. They can walk, open doors, learn more details about the displayed products, and try on anything they want, from rings and glasses to lipsticks and jeans.
What makes this platform even more interesting is that it goes beyond just the beauty world. Banuba’s 3D virtual store platform can be used by furniture and design companies, letting their users explore any item in 3D. Plus, car brands can benefit from it too, as the platform allows you to see any car’s interior and exterior just as a person can do in real life.
All in all, Banuba’s user-friendly interface makes it exceptional, as with it, you can be 100% sure that even the least tech-savvy users can enjoy a smooth and engaging shopping experience.
2. Obsess: The Trailblazer in Experiential E-commerce
Next on our list is Obsess—a real superhero of experiential e-commerce. It has already partnered with top brands, like Roblox, Mattel, Ralph Lauren, and beyond, having created over 350 AI-powered virtual stores. This is a real 3D shopping wonderland where you can explore fashion, beauty, home goods, and more.
Obsess uses gamified storytelling, CGI-rendered environments, and interactivity to engage consumers. Imagine walking into a virtual American Girl store, where every doll and accessory is just a click away. Or take Nayomi, a lingerie and sleepwear brand, as an example. It offers an interactive shopping journey through Obsess-powered virtual stores, allowing you to explore and discover products in a way that feels personal and engaging.
3. SmartDraw: Your Secret Weapon for Retail Space Planning
And now let’s move from virtual shopping to store planning. And here, we can’t but mention SmartDraw—a powerhouse for retail space planning. Thanks to its intuitive drag-and-drop interface, you can design eye-pleasing 3D store layouts in a snap. Willing to rearrange fixtures or experiment with product placements? No problem. SmartDraw is here to bring your ideas to life! Think of it as playing Sims but with real-life implications for your store. You can virtually experiment with store designs to optimize the flow and customer experience, making it easier to create a layout that boosts sales.
4. Space Designer 3D: Your Virtual Canvas for Creativity
Imagine a web-based design tool tailor-made for creating 3D store layouts. That’s what Space Designer 3D is all about! Retailers can play with different configurations, fixtures, and visual merchandising concepts. Need to visualize a new product display? Just a few clicks or taps and you have what you need. So, if you want to test out different layouts and see how new products will fit into their existing space without the need for physical rearrangement, don’t hesitate to use this tool.
5. Retail Smart: Not Your Ordinary Store Planner
Last but not least, we have Retail Smart. This 3D store planning software takes you beyond the ordinary. It’s not just about shelves and products but about getting immersed into the entire shopping experience. Gain insights, experiment with planograms, and create ultra-realistic 3D representations of your future store! With it, you can feel like a retail architect, minus the hassle of blueprints and hard hats. Retail Smart will help you have a deeper look into customer behavior, optimize product placement, and enhance the overall shopping experience.
Wrapping Up
Remember that the tools mentioned above are not simply lines of code! They are what will help you turn the dream of having your own store (either virtual or physical) into reality. Whether you’re a brand aiming for sky-high customer engagement or a retailer searching for the perfect layout, these software solutions will have your back.
