If you're a small business owner and you're looking for ways to get the most out of your marketing efforts, you may be wondering whether hiring a website content writer would be beneficial for your business. As opposed to traditional outbound marketing methods, today's marketing world is increasingly centered on inbound marketing, including digital marketing and content marketing in particular. Content marketing involves creating, publishing, and distributing high-quality content on a regular basis to a target demographic with the goal of attracting more traffic to your business, and perhaps especially to your company website. Before you craft a search engine optimization strategy or figure out your marketing budget for the next business year, you may want to consider the increasingly important role of content and why it should be an essential part of your marketing strategy.
1. It Builds Brand Awareness
One of the biggest public relations challenges for any company can be creating and maintaining a positive, unique, and consistent brand image and making consumers aware of it. If you've been struggling to improve your brand awareness and spread the word about your company to more people, you may be interested to know that content marketing can make a significant difference in the amount of traffic your website gets, thereby exposing an increasing number of people to your brand. Additional tactics like inbound links and keyword optimization can help bolster these efforts, but even just getting started by publishing quality content on a company blog regularly can help bring in users interested in learning more about your field.
2. It Creates Customer Relationships
When you focus exclusively on traditional outbound marketing, you rely on external channels of communication for making connections with potential customers. When you produce and publish your own content, however, you effectively create a direct line of communication with your target audience. This means you can update them on business developments and new products or services you may be offering, let them get to know you and your company mission, and establish yourself as an authority in the industry. All these effects combined help to foster strong relationships with users, which can help you get conversions and repeat business down the line.
3. It Improves Your Organic Traffic
As opposed to interrupting consumers' days with ads that come across as salesy or pushy, content marketing allows you to put out useful information and let search engine algorithms do the heavy lifting for you. Regularly publishing well-written content helps you appear higher up in rankings on search engine results pages, which drives more organic traffic to your website. Algorithms can change and you'll want to make sure you're regularly optimizing old content for new algorithms, but just having some content available can help exponentially increase the odds of your site getting clicks. Additionally, if your content is well written, you can help reduce your bounce rate and get customers to stay on your site longer, which increases the odds of their eventually making a purchase.
4. It Attracts Your Ideal Customers
When you publish your own content, you can display a unique style and tone that appeal to specific demographics and a tailored customer base. By writing targeted material, you can help to attract your ideal customers to your website. This makes the most of the time you invest in sales and marketing efforts by reaching your ideal audience, which is more likely to be interested in your products, from the get-go.
5. You Could Get Free Advertising
Finally, another benefit of content marketing is that sometimes, quality content can go above and beyond to market your business for you. For example, if you publish an interesting piece that goes viral, users may share links to your blog on social media, effectively giving you free advertising. With good content, you can potentially get as many leads as traditional marketing for a fraction of the cost.
With more customers using the internet to find products and services now than ever before, creating quality, relevant content that fulfills users' needs and provides valuable information can benefit your business in a number of ways. If you're considering adapting your marketing strategy to draw more users to your website, keep these key facts in mind and you can look forward to producing attractive, high-quality content that can strengthen your brand image and create new customer relationships.
