Since best practices and the most recent design trends aren’t always going to work for your users, you need to test your way to success if you want to improve your website’s business performance. This calls for A/B testing, and to do so, you’ll need specific resources, such as the appropriate key performance indicators (KPIs), access to the relevant data, and a solid suite of CRO tools. To assist you with the final item on that list, we have compiled a list of the top A/B Testing tools to increase website conversions available at the moment.
Testing Tools to Increase Website Conversions
Below is a quick rundown of the best A/B testing software:
1. Google Optimize
Tap to view: https://marketingplatform.google.com/about/optimize/
One of the most comprehensive and feature-rich free options for data collection and A/B testing is Google’s tools, Analytics and Optimize. It’s incredible how much can be accomplished with the free versions of these tools, but enterprise firms with huge teams will likely want to sign up for the Google Analytics 360 suite, which includes Optimize 360.
Key features:
- Using A/B and n-way testing to compare variations of a webpage
- Multiple items on a single page can be subjected to multivariate testing.
- Test re-direction
- A/B Testing on the Server
- Personalization
2. Optimizely
Tap to view: https://www.optimizely.com/
Regarding CRO platforms, Optimizely is among the best, with a full array of capabilities that should serve you well no matter how large your firm eventually becomes.
Key features:
- Comprehensive Page Checks
- A non-code visual editor for constructing variants
- State-of-the-art methods of targeting and dividing audiences
- Optimizing Mobile Apps and Digital Products with Full Stack
3. VWO
Tap to view: https://vwo.com/
VWO wants to deliver a full suite of CRO tools, like Optimizely, but without the corporate price tag by using asynchronous coding to decrease loading times while tests run. You receive a visual editor to create variants with no coding required, in-depth targeting and segmentation capabilities, and complete testing tools for A/B, multivariate, and split URL tests.
Key features:
- Statistical methods using several variables
- Multiple URL testing
- With the help of the integrated visual editor, it’s possible to create new variants without writing any new ones.
- Lead generation testing and integration widgets such as banners, pop-ups, and more
- Identifying subgroups based on behaviors
4. Zoho PageSense
Tap to view: https://www.zoho.com/pagesense/
Zoho PageSense is a low-cost, all-in-one conversion optimization and personalization software. Zoho’s features are available at no extra cost, and your monthly subscription is based on how many people visit your site.
Key features:
- Multiple URL testing
- A graphical editor
- State-of-the-art methods of targeting and dividing audiences
- Adaptable data collection
- Heatmaps
- Insight into the funnel process
- Personalization
5. HubSpot
If you only need an A/B testing tool, then HubSpot is not the right platform for you. There are four main components to this suite of marketing tools. There’s the customer relationship management system or CRM, and then there’s the marketing hub, which has features like content creation, landing pages, lead management, and split testing.
Key features:
- CRM
- Managerial Responsibility:
- Email advertising
- Live conversation features:
- It’s all because of marketing automation.
6. Leadformly
All of the A/B testing solutions you’ve seen so far provide you with 90% of what you need for running tests, but they all fail to examine some of the finer details on your sites.
Tap to view: https://leadformly.com/
Key features:
- Conversion-optimized, multi-step form layouts
- A graphical editor
- Statistics on very long forms
- Conditional reasoning
- Validation in an intelligent field
- Anti-spam technology that doesn’t raise eyebrows
7. Unbounce
Tap to view: https://unbounce.com/your-invitation/
Unbounce also includes a landing page A/B testing tool, so it’s easy to see which versions of your landing pages perform best in conversions. While not as feature-rich as some of the other tools we’ve looked at, landing page testing is still made tremendously simple by most of the best landing page builders’ incorporation of A/B testing capabilities (some better than others).
Key features:
- Simple split-testing
- Constructing Using Pictures
- Personalized landing pages
- Sticky bars and pop-ups
- Deep interconnections
8. Convertize
Tap to view: https://www.convertize.com/
With plans starting at $49/month for up to 20,000 visitors/month, Convertize is a highly cost-effective A/B testing and personalization tool. However, the Team plan (which starts at $199/month for up to 100,000 visitors/month) is what you need to undertake significant CRO efforts.
Key features:
- Use the Smart Editor, a visual editor that allows you to create experiments with no coding required by just dragging and dropping components.
- Increase traffic to your best-performing pages quickly thanks to Autopilot’s automated traffic management features.
- Use the “Thunderbolt” setting so that your pages continue to load swiftly during evaluations.
- Statistics Engine gives you everything you need to know to make effective changes to your design.
- Dynamic Text: Adapt each user’s section headers and other prominent text.
- Conversion-boosting “nudges,” such as social proof and “fear of missing out” (FOMO) notifications, are another option.
9. Kameleoon
Tap to view: https://www.internshipmapper.com/images/employers/4751/office-917-large.jpg
Kameleoon is an innovative A/B testing and personalization software. The conversion probability of each visitor can be computed in real-time depending on user activities, allowing for the initiation of highly tailored experiences.
Key features:
- Statistical methods using several variables
- Customizable AI
- A graphical editor
- State-of-the-art methods of targeting and dividing audiences
- On the user’s end, for desktop and mobile browsers
- Web, mobile app, and digital product testing throughout the entire stack
10. Convert
Tap to view: https://www.convert.com/
To help agencies and CRO professionals optimize their clients’ websites and digital products, Convert has developed a cutting-edge testing platform. You get that impression while using the program; it behaves and looks like something made for experts.
Key features:
- To do split-testing
- Statistical methods using several variables
- Experiments spanning multiple pages
- You can run as many experiments as you want.
- Deep interconnections
11. Omniconvert
Tap to view: https://www.omniconvert.com/
Omniconvert is a suite of digital solutions for digital businesses to transform data into expansion plans. Explore is Omniconvert’s platform for conversion optimization; the company dubs it “the CRO tool for developers” for a good reason.
Key features:
- Multiple URL testing
- Multiple-test Stacking
- Personalization
- Toggleable windows, overlays, and pop-ups
- Includes an infinitely extensible CSS/JS editor
- Avoiding the Content Delivery Network (CDN)
- Superior division technology
- Debug tool for experiments
12: Freshmarketer
Tap to view: https://www.freshworks.com/crm/marketing/
In addition to Freshmarketer, Fresh works provide a comprehensive suite of marketing and sales solutions in the form of discrete yet interoperable software packages.
Key features:
- To do split-testing
- A graphical editor
- Personalization
- Interactive heat maps
- User comments
- Email advertising
- It’s all because of marketing automation.
- Compatibility with the latest Microsoft Office suite
13: Oracle Maximiser
Tap to view: https://www.oracle.com/uk/cx/marketing/personalization-testing/
Oracle Maximiser, a component of Oracle Marketing Cloud, is a testing and experience optimization system. The platform was ahead of its time in allowing non-developers to conduct tests, and it consistently introduced cutting-edge tools for boosting conversions and customizing the user experience.
Key features:
- Statistical methods using several variables
- Improving the effectiveness of one’s sales funnel is a primary focus.
- Personalization
- Analytics for foresight
- State-of-the-art methods of targeting and dividing audiences
- Heatmaps
- Extensive analytics & reporting
14. Monetate
Tap to view: https://kibocommerce.com/personalization-software/?utm_source=referral&utm_medium=redirect&utm_campaign=monetate_redirect
Retailers may use Monetate’s marketing software portfolio, which includes artificial intelligence-powered product suggestions, hyper-personalization, customer data management, and much more.
Key features:
- Statistical methods using several variables
- As a result of dynamic testing, visitors are prioritized toward the variants that consistently perform better.
- Customization on an individual basis
- State-of-the-art methods of targeting and dividing audiences
- Audience Insights
- Advice that’s both practical and insightful.
15: Adobe Target
Tap to view: https://business.adobe.com/products/target/adobe-target.html
In Adobe Target, an enterprise customization tool, A/B testing is a given. In addition, your mobile app will be optimized for user experience, and you will receive automated recommendations based on your customers’ actions and data.
Key features:
- Statistical methods using several variables
- A graphical editor
- State-of-the-art methods of targeting and dividing audiences
- Robotic process automation based on artificial intelligence
- Customization across all channels
16: Evergage
Tap to view: https://www.salesforce.com/products/marketing-cloud/customer-interaction/
Evergage keeps us focused on machine learning-driven experimentation and customization. It’s OK if you don’t require all of these features from your A/B testing tool, and Adobe Target and Evergage are great examples of this.
Key features:
- Statistical methods using several variables
- CRM
- Customizable AI
- Analysis of past actions
- State-of-the-art methods of targeting and dividing audiences
- Advice that’s both practical and insightful.
- Analytics and crediting
Conclusion
Well, there you have it. Four current developments at the forefront of CRO, how they might influence your tool purchasing decision, and a list of ten of the top A/B testing tools that either already does or are on their way to doing so. You can’t go wrong with any of the options on this list if you’re in the market for an A/B testing platform and want to make a long-term investment.
Interesting reads:
