Amazon enters into fitness gadget market, introduces Halo app, Halo Band
Amazon has announced the launch of its new fitness and subscription-based service known as Amazon Halo. The company has introduced a new fitness band, which does not have a screen, while the app and band are touted to analyze positivity and energy in the user.
Customers in the U.S. can request early access to Amazon Halo starting today. Through the early access period, Amazon Halo will be available for a special price of $64.99 including 6 months of Halo membership (regular price: $99.99). The membership automatically renews for $3.99 per month after the initial 6 months.
The brand has also introduced three color combinations for Amazon Halo Band including a Black fabric band with an Onyx sensor capsule, a Blush fabric band with a Rose Gold sensor capsule, or a Winter fabric band with a Silver sensor capsule. Customers can purchase fabric accessory bands for the special early access price of $19.99 each. The company has introduced Six additional fabric color options including, Denim, Hummingbird, Mint Edge, Olive, Unicorn, and Volcano. Furthermore, customers can purchase sport accessory bands for the special early access price of $15.99 each, with nine color options available including Ash, Black, Dark Mint, Domino, Lavender, Pink Slate, Seafoam, Sunset, and White.
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