Fashion Magazine

To-do-list for Your Collection. Preparing Press-release.

By Snezhana @SnezhanaGross
You have brilliant idea of unusual fashion design or your amazing clothes collection already sewn, you still have to outline action plan for the future. In first situation, it should be done for planning, you always should be prepared for all possible cases, and act effective. In second, it's just right time for you!:)
When I think about starting some big project as collection (or even mini-collection), there are so many things that have to be solved, and extremely easy to get lost.
So, I'll tell you about required things. It's the foundation and it should always be done before contacting the media.
1.Collection Yes, it is obvious. But make sure that your product has high quality and completely finished.
2.LookbookGood quality pictures of clothes on model with white background (it can be different, but preferred). I suggest you to use natural nude make-up but with strong sculpting of the face. Well-defined and sculpted  cheekbones and chin make the model look more expressive.
For example, pictures from lookbook by Barbara Casasola s/s '12. To-do-list for your collection. Preparing press-release.To-do-list for your collection. Preparing press-release.
3.Stylized photo shoot  The most interesting part! It's all about style of your brand and you as designer. You create a story.Characters, places, atmosphere, - what people would remember about your brand.It's very extensive subject, I will write posts about it not once.Example: Kate Moss for W Magazine March '12. 
To-do-list for your collection. Preparing press-release.To-do-list for your collection. Preparing press-release.
4. Images of clothes with a white backgroundThese pictures are useful for internet shops. But also, you need these pictures for your future press release. If editors of some interesting site/blog/other media would want to write about your collection - it will be a lot more easy for them to add your items in an article or catalog.Example from (Dorothy Perkins jumper and Bergdorf Goodman platform sandal)
To-do-list for your collection. Preparing press-release.
To-do-list for your collection. Preparing press-release.
5.VideoQuality of web-content is changing every year and now video is an integral part of the presentation of the brand in the network (and of course, we remember about the viral marketing).
6.SiteYou should provide as much information about your collection and brand as you can. 
  • photo of collection
  • "making of.."(photoshoot, collection, runway show) pictures
  • scans of magazines and links on media, who wrote about you
Website, blog, facebook page, LiveJournal community - required part of your internet presentation. 
7.Press releaseAnd finally press release. After you prepared all things above, write a short but succinct review of your collection. You need to answer main questions:
  1. What special about your collection? 
  2. For whom? Who is your character and muse?
Also, don't forget about personal letter to editor(blogger) with information about how to contact you. Specify all of your resources (e-mail, website and so on).Most of the pictures from:

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Skinny Creamy Italian Vanilla Gelato / Fior Di Latte Gelato - Made with Minimal...

    Skinny Creamy Italian Vanilla Gelato Fior Latte Made with Minimal Sugar Cream

    version; Today, I will be sharing a fantastic gelato recipe!Is gelato the same as ice cream?Although gelato is the Italian word for ice cream, both are... Read more

    The 21 October 2018 by   Zoebakeforhappykids
  • How To Make Your Boyfriend Give You Money Without Asking Him

    Money has always been a sensitive issue in a relationship. Women like it when their boyfriend pays for dinner, movie ticket, and other dating expenses. Read more

    The 21 October 2018 by   Naijapary
  • Discover the Nature and Beauty of the High Mountain Environments in the Valle...

    Discover Nature Beauty High Mountain Environments Valle d'Aosta.

    Aosta Valley is the smallest region in Italy; in its northwest, it is located between France and Switzerland. At its core are its majestic peaks (the region... Read more

    The 21 October 2018 by   Hugor
  • The Autumn 100 - My Ultra Comeback

    I thought I made pretty good time getting to the turnaround point. Now I was pleased it was downhill all the way to Goring, except there still seemed to be load... Read more

    The 21 October 2018 by   Jamesrichardadams
  • When You Should Come In To Net

    When Should Come

    One of the main goals in doubles tennis is to take the net, as it decreases the likelihood of hitting the ball into the net and gives you better angles to put... Read more

    The 21 October 2018 by   Jen Campbell
  • …Root, Root, Root

    …Root, Root, Root

    As the end of October comes into view so too does the beginning of the 2018 World Series. This year sees the Boston Red Sox take on the LA Dodgers in a battle o... Read more

    The 21 October 2018 by   Zer
  • Loneliness Limited

    Loneliness Limited

    Is anyone here a fan of the writings of the American author Kurt Vonnegut? He was quite fashionable in the 1960s and early 1970s but I think his cachet is not... Read more

    The 21 October 2018 by   Ashleylister