If you own a dispensary and would like to boost its traffic, you’re right where you should be. This article will discuss some of the simplest but effective tips to boost traffic for dispensaries.
We will be discussing both online and offline strategies. We’d also diversify to include not just organic but non-organic and more direct traffic as well.
Let’s get started.
Search Engine Optimization (SEO)
This is one of the best ways to boost online organic traffic. It consists of tons of different methods and strategies. But overall, they help you get more traffic from search engines.
It’s primarily keyword research, backlink building and on page/technical SEO optimization.
So, the keyword part basically covers finding keywords that have good search volume and low competition. Churning out high-quality articles on these topics gets you traffic.
Then you’ve got to build backlinks. These are just links from other high quality sites preferably in the same niche/industry as you. And then there’s on page optimization. This would include optimising your keywords, their density (about 0.4%), using long tail keywords as well as LSI.
You may also use tools like Semrush and Ahrefs to analyze your competition and “borrow” their backlinks, traffic sources and strategies.
As for Technical SEO, it’s optimizing your website’s speed, URL structure, schema markup and all the other “technical” aspects.
Local SEO
Local SEO is just as important as on page SEO, some would even argue it’s more important in the case of dispensaries. It’s just the process of optimizing your site so it shows up more for local searches.
You can start by claiming your Google My Business profile. Of course, Google isn’t the only place. You can also get listed on Yelp, Apple Maps and others.
On top of the SEO optimizations, you also need to take care of reviews and reputation when optimizing your local SEO. You may consider working with pros who specialize in dispensary SEO tips for the best results.
Utilise social media
Social media is one of the best ways to boost traffic for your dispensary. The obvious use is sharing your articles and content. But there’s so much more than just that.
You can use social media to create and share content directly that may not even be on your website. If you publish good content, in any form, it’ll get you eyeballs. Those eyeballs can then be converted into paying customers.
Showcasing the benefits of whatever you’re selling, just lifestyle content, or why your dispensary is a good dispensary may work as well. You may showcase your team, production process, quality checks or anything else that you feel will boost trust.
It’s best to tailor content according to a platform’s speciality and audience-type. E.g. Facebook does well with both text and image content for people aged 25-34. Instagram is mostly an image platform best if you’re targeting those between 18-24 years.
Joining groups, creating pages, interacting with users and of course running paid ads are good ways to boost your social media presence.
You can also host webinars/podcasts with other established individuals/pages in the industry. Partnering up with social media influencers is something else with a good potential for conversion as well.
Monitor and improve
No matter which technique you use to boost traffic, monitoring the strategies is of crucial importance. This is so you know which techniques are working, and which need improvement.
I’d also suggest using A/B variations of your strategies. Whatever tactic you’re using, both online and offline, try to create multiple versions of it. Different images/banners, catch-phrases, color combinations etc. Keep monitoring which set performs best and improve upon it.
Without monitoring, you’d be investing time and resources in all the directions without receiving optimal returns.
Take things offline
Not everything has to be online, specifically for dispensaries. Your audience would probably be mostly from near you and this is where offline promotion plays a crucial part in.
You can start with hosting educational events and workshops. You can also sponsor events hosted by other third-parties. Giving away awards, certificates, goodies (cups, promotional tees, books etc.) in these events gets you exposure as well.
Charity drives or supporting orphanages are good two-way tactics as well. You get a promotion while someone actually gets much required help.
There’s also a chance your offline tactics get you online benefits if you get published in local e-magazines, newspapers.
Creating loyalty programs works too. These can either be offline or online. Basically, any customer who brings in another customer via a referral code/ card/ any other mode will get a discount on their subsequent visit. This increases your recurring visitors on top of bringing in new customers.
Legal compliances
While not a direct traffic booster, it’s actually way more important than all the other factors combined. When creating your traffic booster strategy and digital marketing campaign, you need to be well-aware of the legal compliances.
What words and images you use, what age-group and location you target, and specifically the products. Even the buying/selling receipts and legal requirements need to be followed.
Basically, you need to ensure you’re adhering to all local and national laws.
Conclusion- Tips to Boost Traffic for Dispensary
I’ve tried my best to get you at least a few good tips to boost traffic for dispensaries. Of course, there’s no one absolute best way. In fact, not all the strategies work out exactly alike for all users either.
This is why it’s best to use all the available strategies and monitor their performance so you can use what works best for you.
That’s it folks. Go on and get those optimizations done, cause no matter how much information you take in, implementation is what makes all the difference.
