Social media marketing (MMS), also known as digital marketing, is simply promoting your product on social media platforms taking advantage of the wide public base of 4.6 billion they have. This marketing model is effective, with eighty percent of customers expressing their desire to buy content they saw in their feeds. Furthermore, with so many platforms like Facebook, Instagram, and Tiktok, businesses should have a general idea about the features of each platform, how to use them to their advantage, and pick the one that presents their products well. The following article discusses two giant marketing platforms, TikTok and Instagram.
