Tiffany & Co. presented the new campaign Tiffany Infinite Strength which aims to raise approximately $ 2 million to support the post-Covid-19 recovery: from July 1 to August 31, 100% of the global proceeds from the sale of the jewelry from the Tiffany Infinity collection will be donated to the humanitarian organization CARE; the sum will go to the financial recovery of the most vulnerable communities affected by the Coronavirus. "CARE is delighted to join Tiffany & Co. in the Tiffany Infinite Strength Campaign. It's an important partnership in such a critical period and we are proud to be alongside a company that is a true icon, " said Michelle Nunn, President and CEO of CARE.
The jewelry line has as its subject the infinity symbol that evokes continuity, energy and vitality. A purposeful vision, as well as a post-Covid-19 revival message. "With this campaign, our customers can join Tiffany in spreading a message of strength and optimism,"Said Anisa Kamadoli Costa, Chief Sustainability Officer of Tiffany & Co. "The Tiffany Infinite Strength campaign reflects our commitment to support the most vulnerable communities affected by COVID-19, whose recovery is crucial when the world starts moving forward." All 37 models in the Tiffany Infinity collection are part of the campaign Tiffany Infinite Strength. Bracelets, rings, earrings and pendants are available in white, yellow and pink gold, in platinum, in silver and, in some selected models, with diamonds.
This new campaign confirms Tiffany & Co.'s commitment and follows the $ 1 million contribution made in April 2020 by the Tiffany & Co. Foundation to initiatives to tackle the pandemic, such as the COVID-19 Solidarity Response Fund for the World Health Organization and the NYC COVID-19 Response & Impact Fund of the New York Community Trust.
