The "pro-gun" side has used emotion (fear) to get its point across for ages.
The blog "Thoughts at Large" came up with a really great post, Tick, Tock, Gloc, which poins out how the numbers play out:
According to the Brady Campaign, on average, for the five most recently available years for which statistics are available, every day in America there are:The rest of the blog does a good job of how this plays out in reality.
291 people in America are shot (including 52 children (ages 0-19) 87 people die from gun violence: 32 are murdered (including 6 children) 51 kill themselves (including 2 children) 2 die unintentionally 1 is killed by police intervention 1, intent unknown 205 are shot and survive: 148 shot in an assault (including 34 children) 10 survive a suicide attempt (including 1 child) 45 are shot unintentionally (including 9 children) 2 are shot in a police intervention If we take these numbers and divide them equally over the course of a day, this is an average day in America.
Now repeat this, every day, until enough of us demand a better society.