Three-way Conversation: Brands, Consumers, and Potential Consumers

It was 2009 when I came across CNN iReport asking people to ‘tell their stories and discuss the issues that are important to them’. This was the first time I was introduced to the concept of a brand prompting its users to create content for them. Whether the brand would use the content and how … Continue reading "Three-way conversation: Brands, consumers, and potential consumers"