Are you teaching your sons what you’re teaching your daughters?
This is the new third edition by Ariel which focuses on Sons, #ShareTheLoad
It is the women who have to take responsibility for household chores no matter what. With women stepping out of home for work and achieving milestones, still, it is her duty to look out at her homework routine.
It doesn’t matter how much she is educated or at a managerial level at work, she has to take the burden of house errand alone. And, many times because of this, she has to sacrifice her job or passion.
So, in their latest endeavor, Ariel is focusing on gender equality and wants Sons to Share the load.
#Share The Load
Ariel’s campaign #ShareTheLoad was founded on the burning issue of gender equality, throwing light on some daily activities that the contemporary professional women are indulged in.
The first edition asked the viewers – Is laundry only a woman’s job?
The second edition questioned its viewers as to – Why is laundry only a women’s job?
The third edition, released in January 2019 -revolves around a mother, a daughter and a son highlighting the difference in the upbringing between the daughter and son in terms of household chores and laundry.
Also Read: Siblings are our first friends
#Sons of today become the husbands of tomorrow
We often find a huge difference in the way sons and daughters are being raised. Although positive changes have taken place like female education, career and the liberty of choosing a life partner. Still, they have to be the primary caretakers of households which many times unbalanced their life.
It is time to put attention on how to raise our sons and make them an equal partner.
It’s your behavior as parents that influence how the next generation see household chores. Breaking the Stereotypes and making a tangible change in society is required.
Start teaching your sons basic things like laundry and cooking, some essential household work.
There are many sons who are away from home for work or study, they learn all the basic household chores, but not as a choice. So, why not inculcate this habit of sharing the load and make this a norm.
Such changes will definitely impact society and in future their marital life by making then an equal partner.
So, all Moms out there, start teaching your sons, as sons of today become the husbands of tomorrow.
When we take woes for marriage, then why not for sharing the load.
Luckily, my husband Share the load and this makes our marital life blissful.
#Hamper of Equality
Ariel has sent us a wonderful hamper which is called #HamperOfEquality as there is an item for each person at home, that can help them/ educate them about the concept of sharing the load.
The idea of the hamper is to get everyone at home to step up and #ShareTheLoad.
With their #ShareTheLoad campaign, the brand wishes that everyone at home inculcate the habit of sharing the workload.
And so, they have sent us this lovely hamper with the hope of positive change in society.
Kudos to Ariel, for making laundry a fun activity that everyone at home can do, without the responsibility falling on a single person’s shoulders.
Also Read: ‘Water Wise Women’ Program Shatters Stereotypes as Female Plumbers Resolve Water Scarcity
Let’s make this world an equal place and it starts right from your home.
What are your thoughts on this? Comment down below to share!
