Below are a few of the more interesting press releases that landed in our inbox this week…
Click the pic to visit the Pastrami Basket Shoppery!
“It’s just the booze dancing…” Gear Now Available on the Pastrami Basket Shoppery!
For the fourth anniversary of this here blog, we reached out to Jon of the Pastrami Basket blog and asked if he could do a bit of artwork for us. What he came up with is a literal interpretation of “It’s just the booze dancing…”. Personally, I love it!
Last Friday, Jon announced that some of his artwork would be available for purchase on Cafe Press in the form of pins, t-shirts, mugs, tile coasters, and a few other items. In addition to classics like Squidcago and Mogwai Dontcha, Jon’s merchandise offerings will also feature his “It’s just the booze dancing…” art work. We definitely see Squidcago coffee mugs and “It’s just the booze dancing…” pint glasses in our future!
____________________________________________
Celebrate National Daiquiri Day AND Hemingway’s Birthday with Papa’s Pilar Rum!
July 19th is National Daiquiri Day, and just two days later, Ernest Hemingway’s birthday. To celebrate, Papa’s Pilar Rum wants to teach us how to make the Classic Hemingway Daiquiri. Here’s the recipe for your drinking pleasure:
Hemingway Daiquiri
1.5 oz of Papa’s Pilar Blonde Rum
.75 oz of fresh lime juice
.5 oz of fresh grapefruit juice
1 tsp of Maraschino Liquor
1 tsp of granulated sugar
Directions: Shake until ice cold and serve in a cocktail glass
If you’d like to see how this cocktail is made, click here to visit the Papa’s Pilar Vimeo page.
____________________________________________
INTRODUCING HAN SHAN: THE SUCCESSFUL CANDIDATE FROM HUDSON WHISKEY’S “MAKING THE CUT” CHALLENGE
NEW YORK – July 7, 2014 – All hail the new Hudson brand ambassador! Actually, all hug the new Hudson brand ambassador- here at Hudson Whiskey, we’re all about love over laud. The amount of love for each hand-dipped bottle of whiskey, love for each local New York-sourced ingredient we use, and love for each member of our distillery is immeasurable, which brings us to Han Shan. We fell in love with his knowledge of the whiskey landscape, his enthusiasm for Hudson, but above of all, we fell in love with him! Which is why we’re thrilled to announce Mr. Han Shan as the new face of Hudson Whiskey.
To be honest, we fell in love with all of our delightful and charismatic candidates- “Making the Cut” was not a search for the pre-eminent mixologist or an encyclopedic spirits mind, but for the next member of the Hudson family. We took three finalists up to the Hudson distillery at Tuthilltown, New York and taught our prospective ambassadors what it is that makes whiskey “Hudson Whiskey”, why we source everything locally, and generally what it means to be part of the Hudson clan. In the end, while we’re excited to have three new friends, we found that Han was the full human embodiment of Hudson’s ideals and identity. Congratulations!
As the new face of Hudson, Han will circle the country, speaking with bartenders, restaurant owners, whiskey enthusiasts and journalists, hosting tastings, connecting with fans via social media and representing our brand in the national press.
“From sampling bourbon and rye straight from barrels in the rickhouse to exploring the dramatic mountain trails overlooking the distillery to late-night storytelling with the other candidates at the beautiful Hudson Valley farmhouse, Making the Cut was truly a beautiful, once-in-a-lifetime experience,” says Han of his time at the distillery. “I cannot fully express the level of my excitement to spread love for this wonderful whiskey, and for being graciously welcomed into the family.” Adds Gable Erenzo, co-founder, distiller, and former brand ambassador for Hudson: “When we started this project, I never dreamed that we would find someone as passionate and dynamic as Han. To be honest, I can’t help but see a bit of myself in him and I couldn’t imagine a more perfect friend to take over for me as ambassador.
For a full look at Han’s journey to spirits stardom, head to the Hudson Whiskey Making The Cut website; who knows, maybe you’ll discover a thing or two that might help you become the next member of our little family here at Tuthilltown. You can also keep an eye on our website to find out when Han might be coming to your town so you can say hello yourself- we’re sure he’d love to meet you!
