Thinkific pricing begins at $54 per month for the Basic plan when billed monthly. With annual billing, the cost comes down to $40 per month, billed annually. Thinkific also provides Start at $109 per month, Grow at $219 per month, and Plus with custom pricing for larger businesses and organizations.
Thinkific is built around online course creation, memberships, communities, digital products, and learning businesses. Its platform provides tools for selling courses, managing learners, creating websites, accepting payments, and monitoring sales and course activity.
The most suitable plan depends on the size of your learning business and the capabilities you require. A solo creator may have enough with Basic, while businesses offering memberships, live cohorts, or B2B training may need Start or Grow.
Thinkific Pricing Plans at a Glance
Thinkific currently offers three paid self-serve plans along with a custom Plus plan. The first three options are available through monthly and annual billing.
According to the official pricing page, annual billing saves 25% compared with the displayed monthly rate.
Thinkific Plan
Monthly Price
Annual Monthly Price
Best For
Basic
$54/month
$40/month
New course creators
Start
$109/month
$82/month
Growing course businesses
Grow
$219/month
$164/month
Larger learning businesses
Plus
Custom
Custom
Larger organizations
The annual figures show the monthly equivalent when the subscription is paid for the year. Thinkific currently advertises savings of $173 on Basic, $330 on Start, and $660 on Grow through annual billing.
The four plans all provide access to Thinkific, but the limits and tools available increase at the higher tiers.
Get Started with ThinkificThinkific Basic Pricing
Thinkific Basic costs $54 per month with monthly billing. Selecting annual billing reduces the monthly equivalent to $40.
Basic is designed for creators who are launching their first course and working to build an audience.
The plan includes:
Unlimited courses
Video lessons
Quizzes
Student discussions
1 community
Up to 5 digital products such as ebooks, workbooks, or templates
Checkout
Order bumps
Gifting
Coupon codes
Abandoned-cart emails
Sales and student dashboards
Custom domain
Course and content hosting
Email and chat support
Basic also supports free, paid, and time-limited courses. Lessons can be released according to a schedule, and learning content can be hosted directly through Thinkific.
Who Should Choose Thinkific Basic?
Basic can be a practical choice for creators who want to sell online courses without immediately paying for a wider collection of advanced business features.
It can suit:
New course creators
Coaches
Consultants
Authors
Subject teachers
Small education businesses
Creators selling digital downloads
If your plans include memberships, live cohorts, completion certificates, or payment plans, Start provides additional capabilities for building the business.
Thinkific Start Pricing
Thinkific Start costs $109 per month when paid monthly. With annual billing, its monthly equivalent falls to $82.
Start includes the Basic features and adds tools intended for businesses that already have an audience for their courses.
Its features include:
Live cohorts
Coaching
Unlimited Zoom sessions
Bookable calendars
Attendance tracking
Completion certificates
Assignments
Graded quizzes
Bundles
Upsells
Payment plans
Memberships
Subscriptions
HTML and CSS editing
Start continues to support unlimited courses, allowing you to expand your catalog without upgrading simply because you want to publish additional courses.
Who Should Choose Thinkific Start?
Start can be a better match for creators who have progressed beyond a basic single-course model.
It is useful when you want to combine recorded courses with live teaching, coaching, memberships, or subscriptions. Payment plans can also be useful when selling higher-priced courses and allowing students to pay in installments.
If you only sell one or two straightforward courses, Basic may provide enough functionality. Start becomes more worthwhile when its additional teaching and sales tools are part of your actual business model.
Thinkific Grow Pricing
Thinkific Grow costs $219 per month with monthly billing. Annual billing lowers the monthly equivalent to $164.
Grow is intended for businesses that require greater control over their learning site, sales operations, reporting, and administrator access.
The plan includes everything in Start, plus:
Thinkific branding removal
3 communities
Group orders
B2B sales
Invoicing
Phone support
Priority chat support
API access
Webhooks
Student engagement reports
More administrator accounts
More advanced reporting features
Grow allows up to 6 site administrators, compared with 2 on Start and 1 on Basic.
The plan also includes three communities. This can be useful when separate spaces are needed for different courses, customer groups, or membership levels.
Who Should Choose Thinkific Grow?
Grow is designed for a more established learning business.
It can work well for:
Online academies
Training companies
Larger course businesses
Businesses selling training to companies
Teams with multiple administrators
Brands that want to remove Thinkific branding
Its B2B capabilities can also be useful when organizations purchase course access for groups of employees instead of individual students.
Thinkific Plus Pricing
Thinkific Plus uses custom pricing. Thinkific positions Plus for organizations that need a more customized setup and dedicated support.
The Plus plan includes features such as:
Dedicated end-to-end support
AI teaching assistant
Single sign-on
Learning paths
SCORM
CRM connections
10,000+ user seats
Custom roles
More administrators
Custom analytics dashboards
Branded mobile app on select Plus contracts
Thinkific also lists dedicated customer support and custom business services as part of Plus.
The final price depends on the organization’s requirements, which is why Thinkific does not list one fixed monthly price for this plan.
Thinkific Annual vs Monthly Pricing
Annual billing can reduce the effective monthly subscription cost.
Plan
Monthly Billing
Annual Billing
Monthly Difference
Basic
$54
$40
$14
Start
$109
$82
$27
Grow
$219
$164
$55
Plus
Custom
Custom
Custom
For Basic, annual billing totals $480 per year, compared with $648 when paying $54 each month.
Start costs $984 per year at its annual rate, versus $1,308 when paid monthly.
Grow costs $1,968 per year with annual billing, compared with $2,628 through monthly payments.
Thinkific lists the annual savings as $173 for Basic, $330 for Start, and $660 for Grow.
If you expect to use Thinkific throughout the year, paying annually can reduce your overall subscription expense.
What Does Thinkific Include?
Thinkific goes beyond video hosting. The platform combines course creation, student management, communities, sales functionality, and website tools within one service.
1. Course Creation
Thinkific allows unlimited published courses across Basic, Start, Grow, and Plus. Courses can contain video lessons, quizzes, discussions, and other media.
Start adds assignments, certificates, live Zoom sessions, and additional teaching capabilities.
2. Communities
Thinkific provides community functionality for discussions and interaction between students and members.
Basic and Start each include one community, while Grow includes three. Plus provides custom community capacity.
Communities can complement courses by giving students places to discuss lessons, publish posts, and interact with other members.
3. Selling Courses
Thinkific includes checkout, coupons, order bumps, gifting, abandoned-cart emails, and flexible payment options.
Start adds bundles, upsells, payment plans, and memberships.
These capabilities allow sellers to offer courses as one-time purchases, subscriptions, bundles, or installment plans.
4. Website and Custom Domain
Thinkific includes website-building tools and custom domain support. You can create course pages and operate your learning website using your own domain.
Start and higher plans also include HTML and CSS editing, providing greater control over the site’s appearance.
5. Analytics and Reporting
Basic includes sales and student dashboards. Higher plans provide additional reporting and learner activity information.
Grow includes student engagement reports, while Plus can provide custom analytics dashboards.
These tools can help course businesses monitor sales, enrollments, learner activity, and course completion without depending entirely on separate software.
Get Started with ThinkificDoes Thinkific Charge Transaction Fees?
Thinkific’s current materials state that there are no transaction fees when you use Thinkific Payments. Thinkific also lists access to revenue with no extra hold period in its plan comparison.
Payment processing expenses can still vary according to the payment method and provider, so sellers should review the current payment terms before deciding how to accept payments.
Does Thinkific Offer a Free Trial?
Thinkific’s current pricing page displays a Start your free trial option for Basic, Start, and Grow.
A free trial provides an opportunity to explore the course builder, website tools, checkout, communities, and student experience before committing to a paid plan.
Review the terms during signup because the trial length and promotional conditions can change.
Get Started with ThinkificIs Thinkific Worth the Price?
Thinkific can be a strong option when the main objective is to create and sell online courses, memberships, communities, or digital learning products.
Basic provides new creators with a relatively affordable starting point. At $54 per month, it includes unlimited courses, a custom domain, one community, digital products, quizzes, discussions, checkout features, and abandoned-cart emails.
Start comes at a higher price but adds tools that can significantly expand how you teach and sell. Live cohorts, coaching, payment plans, memberships, subscriptions, certificates, and assignments make it more suitable for a broader course business.
Grow targets organizations that need B2B sales, additional communities, stronger reporting, more administrator accounts, API access, and phone and priority chat support.
Plus is intended for larger organizations requiring customized support, SSO, SCORM, learning paths, CRM connections, greater user capacity, and custom reporting.
Which Thinkific Plan Should You Choose?
Choose Basic if you are launching your first online course and need the core tools for creating and selling it without advanced business features.
Choose Start if you need live teaching, coaching, memberships, subscriptions, certificates, assignments, bundles, upsells, or payment plans.
Choose Grow if you operate a larger learning business and require B2B sales, multiple communities, additional administrators, API access, advanced reporting, and stronger support.
Choose Plus if your organization requires a customized learning environment, SSO, SCORM, CRM connections, large user capacity, dedicated support, or custom analytics.
Thinkific Pros and Cons
Pros
- No coding skills required to create and publish online courses.
- Allows creators to organize lessons into structured learning programs.
- Includes tools for student engagement and community building.
- Supports different content formats, including video, text, and quizzes.
- Offers marketing and sales features to promote online courses.
- Provides reporting tools to monitor learner activity and performance.
Cons
- Some advanced features are restricted to higher-tier plans.
- Built-in marketing capabilities may not replace specialized marketing platforms.
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Thinkific Pricing FAQs
Thinkific pricing begins at $54 per month for Basic. Annual billing lowers its monthly equivalent to $40. Start costs $109 per month or $82 with annual billing, while Grow costs $219 per month or $164 with annual billing. Thinkific Plus has custom pricing.
The Basic plan is Thinkific's least expensive paid option. It costs $54 per month with monthly billing or $40 per month when billed annually.
Yes. Thinkific currently shows a free trial option for Basic, Start, and Grow.
Thinkific states that sellers using Thinkific Payments can sell without Thinkific transaction fees. Payment processing charges can still apply depending on the payment method and provider.
Yes. Thinkific supports memberships and subscriptions. According to the current pricing table, these features are available with Start and higher plans.
Yes. Basic and Start provide one community, while Grow provides three. Plus has custom capacity. Community functionality includes posts, discussions, member profiles, notifications, and live events.
Basic is the natural choice for beginners who want to publish courses and build an audience. It provides unlimited courses, quizzes, discussions, one community, digital products, checkout tools, and a custom domain.
Start can suit a growing course business that needs memberships, subscriptions, live cohorts, coaching, certificates, payment plans, bundles, and upsells. Businesses with larger teams and B2B sales may require Grow.
Final Thoughts on Thinkific Pricing
Thinkific pricing starts at $54 per month, while annual billing reduces Basic to $40 per month. Start costs $109 monthly or $82 annually, and Grow costs $219 monthly or $164 annually. Thinkific Plus has custom pricing for larger organizations.
Basic provides new creators with the essential tools to publish and sell online courses. Start adds live teaching, coaching, memberships, subscriptions, certificates, payment plans, and additional sales functionality. Grow brings B2B sales, more communities, API access, improved reporting, and stronger support.
Thinkific also includes tools for communities, digital products, website creation, checkout, coupons, subscriptions, analytics, and learner management. The platform is designed for businesses that want to sell learning products rather than simply host video content.
When comparing Thinkific pricing with other course platforms, focus on the features your business will actually use instead of comparing monthly prices alone. A lower-tier plan may be enough for a straightforward course, while a higher tier can become more valuable when you require memberships, live teaching, B2B sales, reporting, or additional team access.
For the latest Thinkific pricing, plan limits, trial conditions, and payment information, review the official Thinkific pricing page before purchasing because pricing and plan features can change.
Get Started with Thinkific
