The domain name TheFullStory.com was sold on Godaddy.com/Afternic.com in December last year for $2,477.
Today the company was covered by TechCrunch.com after raising $1.2 Million Dollars.
According to TechCrunch, TheFullStory.com is “trying to minimize those endless hours spent on the phone by capturing everything a user does on a company’s product using a simple script.
FullStory captures mouse movement, clicks, page transitions and more and allows for session playback for support teams to understand user flows.
The script begins recording the users movements once they are logged onto the website or app, but users can exclude themselves from being tracked
Then customer service teams can see a customer’s movements and allows them to identify bugs and send the playback session URL to the engineering team to fix.
Anyway it’s another brandable domain that is used in a way that most people would not imagine.
I wouldn’t have sold the domain for less than five figures.
