The World's Only Harry Potter Flagship Store Welcomes Fans Through The Doors For The First Time

The World’s Only Harry Potter Flagship Store Welcomes Customers Through The Doors For The First Time

The World’s Only Harry Potter Flagship Store Welcomes Customers Through The Doors For The First Time

Today, Harry Potter fans from across the world were welcomed into Harry Potter New York as the flagship store opened its doors to the public for the first time.
Greeted by a 220lb model of Fawkes the Phoenix, fans discovered a host of magical creatures and hand-made props throughout the immersive retail experience including Voldemort's horcrux, Nagini, bursting through the ceiling in an area inspired by the Dark Arts.
With 15 themed areas and thousands of products, every aspiring witch and wizard will find something magical to add to their collection. Fans explored areas inspired by Honeydukes to find Bertie Bott's Every Flavour Beans and Chocolate Frogs before stopping under the Dirigible Plum tree to find their favourite creature soft toy. Customers were invited to step into Hagrid's boots to see how they measure up and duel other customers at the store's interactive wand table.

''We're delighted to be welcoming fans to Harry Potter New York for a completely new shopping experience," said Sarah Roots, EVP Warner Bros. Worldwide Tours and Retail. "Not only will visitors find the largest range of Harry Potter and Fantastic Beasts products under one roof, they will also get to discover up-close some of the hand-crafted props that were seen in the films, use our unique photo opportunities and experience the incredible theming throughout the store.''

COVID-19:

For the safety of customers and colleagues, masks are required when visiting Harry Potter New York. The store is operating with a reduced capacity to ensure physical distancing is maintained.

The World's Only Harry Potter Flagship Store Welcomes Fans Through The Doors For The First Time

Harry Potter New York Brings Butterbeer To New York City For The First Time

Someone Said "Butterbeer"?

Appearing throughout the stories and loved by Hogwarts students and teachers alike, Butterbeer is a much-requested fan-favorite soft drink.
Fans visiting Harry Potter New York can choose from draft Butterbeer, Butterbeer ice cream and bottled Butterbeer to enjoy in New York's only Butterbeer Bar.
Once inside the Butterbeer Bar, fans are greeted by a giant cascade of glowing Butterbeer bottles, each completed with a collectible MinaLima label. Nearly 1,000 bottles rise from the floor and 'float' over the bar as Butterbeer moves magically across the ceiling through copper pipes. Witches, wizards, Muggles and No-maj's alike are invited to enjoy a frothy cup of Butterbeer served in souvenir tankard, a refreshing Butterbeer ice cream or freshly poured bottled Butterbeer as well as range of wizarding world inspired treats.

Made and brewed in the U.K, bottled Butterbeer has a style which is entirely unique and comes in beautifully crafted souvenir glass bottles, each one featuring an exclusive collectible label designed by MinaLima, the design duo behind the graphic props of the Harry Potter and Fantastic Beasts films.

Best served chilled and poured straight from the bottle, the delicious soft drink features a new take on the butterscotch flavour fans know and love. The unique blend of top-secret ingredients makes bottled Butterbeer a must try for any aspiring witch or wizard.

The World's Only Harry Potter Flagship Store Welcomes Fans Through The Doors For The First Time

Harry Potter New York Brings Butterbeer To New York City For The First Time

Harry Potter New York has a virtual queueing system in place. When customers visit the store, they will scan a QR code to join a virtual queue and return when notified. Harry Potter New York is open from 10am – 9pm Mon-Sat and 11am-7pm on Sundays.