“Best practice” is loosely tossed around in the business world, and a phrase that is quickly becoming cliché and rather ambiguous. Best practices are moving targets these days with the rapid rate of change and ever-evolving methods. It is practically impossible for this notion to be adopted without almost instantly being outdated.
According to Cluebox, “To truly discover best practices, a more accurate approach would be to find out which company is achieving excellent results in the area of your project and learn what they are doing. Even if they are the only company using a particular method, if it is yielding great results it might be worth a try.”
Whatever the term, Salesforce.com has come up with an impressive infographic to develop the quintessential Facebook post that (for now) will help drive you towards the gamut of greatness.
7 Tips for the Ultimate Facebook Post
1. Create your copy
Keep it brief and engaging. Remember the key to conversation is to keep it two-way. Asking a question increases engagement. Wouldn’t you agree?
2. Call to action
Be sure to include a link in your post copy that drives your audience to the source, be it your blog or web site. Keep links clean by shortening them with bit.ly or goo.gl
3. Target your post
If you are targeting a certain demographic, tailor the post to make it relevant to your target audience.
4. Promote wisely
If you want to reach a bigger audience, you can customize a “sponsored story” on Facebook within 24 hours of posting.
5. Upload your image
The rule of thumb is to make it at least 300×300 pixels. Higher impact images include people and attention-grabbing colours, such as red or orange.
6. Think mobile
Most people view Facebook on their mobile phones, so be sure to remember the KISS principle.
7. Engage
Publishing your image to Facebook is just the beginning. Now, go ahead and engage your audience with comments, and don’t forget those questions to trigger the conversation.
Infographic Source: Salesforce.com blog
Have you seen or produced any Facebook posts that you feel are inspiring? Share your thoughts below.
