The Types of PPC Ads Created By Experts For E-Commerce Businesses

Pay-per-click, better called PPC in short, is the talk among marketers, for this is the marketing tactic providing a business with significant impacts. E-commerce businesses, in particular, hold a good sales success record because of the PPC ads.

Playing a crucial role in advertising strategies, the E-Commerce PPC Ad campaign management fosters a range of benefits to the company.

The Types of PPC Ads the E-Commerce PPC Experts Create To Spell Success of Cost-Effective Marketing Strategy
Roughly, $2 is the return for every $1, that produces a 200% ROI with the E-Commerce PPC campaigns. Consequently, by creating Google Paid Ads, the E-Commerce PPC experts help to boost brand awareness, increase traffic, and generate more leads. The E-Commerce PPC experts work on PPC ads in varied formats which would appear in different places, for effectively advertising the business online.

1. Text-Only Ads
   Text ads are seen when they appear at the top and bottom on Google's SERPs as well as throughout the Google Network. It means that another site partnered with Google to show ads. These PPC ads contain three parts, which are a display URL, a headline text, and a description.
2. Product Shopping Ads
   When the shoppers are searching for terms, and meanings for specific products, then the Google Shopping Ads are displayed at the top of SERPs. These ads contain product information, like the size, color, prices, the seller, and the images.
3. Showcase Shopping Ads
   When the customers type the generic product terms, the Showcase Shopping ads start appearing in a carousel in Google's web search. Different from the standard Product Shopping ads, when the customers click on the Showcase Shopping Ads, these are expanded into a popup on desktops and a new panel on mobile devices. All related products from a specific store's product category are showcased.
4. Call-Only Ads
   The purpose for which the Call-Only Ads are created is to encourage people to make a phone call to business. These apps will be seen only on devices compatible with making phone calls. After a potential customer clicks on ads, the ad directs the call from the customer's device. Call-only PPC ads are worthy enough for local service businesses.
5. Responsive Ads
   Responsive Ads automatically optimize their appearance on different devices to generate more conversions. Say, when they appear as text-only ads on mobile devices and desktop screens, then they are displayed as large banner ads.
6. Image Ads
   In the Image Ads, the visuals are included for showcasing the brand or product for making them visually appealing to potential customers. The marketers use static, GIF, HTML5 as well and Flash formats for creating animated or interactive ads.
7. Video Ads
   Paid video advertising on the Google Display Network and YouTube is superb for boosting brand awareness - as per estimate, 78% of consumers are watching online videos every week. Running videos using promotional video materials, either as standalone ads or embedded into streaming video content provokes the users to develop the urge to find out more about the products. The three main advertising options available to embed YouTube video advertising include Non-skippable Ads, Bumper Ads, and True View Ads.
8. Google Maps Ads
   Google Maps Ads are the Local Search Ads that appear when a location search is performed on the Google Maps app. With the business' ads being placed in map form, the potential customers receive alerts to the business' exact location that renders a competitive advantage to the business, if it is closer. Hence, it is more convenient.
9. App Promotion Ads
   App campaigns enable app promotions across Google Search, YouTube, Google Play, Gmail, and also within other apps and mobile websites on Google's Display Network. The App Promotion Ads will work with devices compatible with the Google Play Store.

Doubtless, E-commerce PPC ads are highly effective. Research states 64% of people will be clicking on PPC ads, and reach your website. PPC ads, thus have an edge over the organic search engine results. The number is indeed impressive. Payment is done just for those clicks. PPC is rather an affordable option delivering a substantial return on ad spend.