Before running the Google Ads, PPC or Google Ads specialists first decide on the types of Google Ads campaign to run. Currently, seven different campaign types are available in Google Ads. The PPC or Google Ads specialists study them in depth to figure out and try the best one for business, and when should they run them for business:
What Are the Different Types of Google Ads Campaigns?
The PPC or Google Ads specialists are associated with these types of Google Ads Campaigns:
Search Campaigns
When the audiences are typing a search term or phrase into the Google search bar, then the Search ads appear. The PPC or Google Ads specialists use this campaign when they are selling those products or services with a high demand, because the users are actively searching for them.
The Search Campaigns prove effective when the potential customers should find the business on Google Search.
Display Campaigns
Display Ads appear across the Google Display Network, which is a network of millions of websites signed up to show Ads for Google advertisers.
The PPC or Google Ads specialists show the ads to specifically defined audiences, like the people who have already visited the website (meaning, it helps with retargeting and remarketing), audiences sharing specific interests, people living in certain locations, as well as a complete host of other custom settings.
The PPC or Google Ads specialists use the Display Campaigns to reach a specific kind of audience who might not be necessarily searching the business, products or services actively.
Video Campaigns
To run the Video Ads, the PPC or Google Ads specialists set up a video campaign to show the ads on YouTube. Through this campaign type, the users gain brand awareness. Only the people who have already visited the website can see these ads.
When the PPC or Google Ads specialists have awesome video content, they use this type to reach people through video advertising on YouTube.
Google Shopping Campaigns
A Google Shopping Campaign is very useful for an E-Commerce business when it has to make more online sales. It is dependent on the products, the price point and the budget. Often Google Shopping Campaigns are challenging to generate a decent ROI.
Google Shopping Campaigns are best for E-Commerce websites that have unique and expensive products enough for having a decent sales volume.
App Campaigns
App campaigns are helpful in driving app installations and engagement. This campaign type consists of enough in-built automation, hence offering much less control compared to the other campaign types. The PPC of Google Ads specialists use this type when an app has already been made and is ready for promotion across numerous channels on Google.
Local Campaigns
All brick-and-mortar stores are capable of using local campaigns on Google Ads to drive people to their existing physical locations. For using this campaign type, either the PPC or Google Ads specialist links the business Google Ads account to the Google My Business listings, or they select the relevant affiliate locations within the campaign settings.
In this campaign type, the Ads could show on the search network, Google Maps, display network and YouTube. Since this is an automated campaign type, the control on where and how ads should be shown is less controlled. The PPC or Google Ads specialists use this type when the business is having a physical location where the buyers should visit and purchase.
Smart Campaigns
Google promotes using of Smart Campaigns as the easiest way to display ads and get them running. Essentially, these are similar to Express Campaign, which is rarely recommended or practised for they lack control over how and where the ads are showing.
The PPC or Google Ads specialist will use this campaign when there is no hassle to set up a proper Google Ads campaign but would encourage a certain presence on Google's search and display networks
Google Ads is defined as the PPC marketing funnel, which essentially means the advertisers will be paying for the clicks ads receive. First, the PPC or Google Ads specialists make out a well-thought-out Google Ads strategy to keep the budget intact because the payment is being made for the attention the potential customers with high-purchase intent are giving.
