We know you're keen to learn more about inbound marketing but we also know how busy you are, so we thought we'd share five of our favorite inbound articles from the past month for a quick update.
We've curated this list from our most engaged-with tweets, so we know they're useful. (Not to mention how useful we found them ourselves).
Think of this list as your coffee break inbound marketing guide.
1) Finding the Right Content Marketing Measurement Tools: Expert Advice
Measurement - the digital marketer's cross. Demonstrating the impact and effectiveness of your content is crucial to getting internal support for your content marketing master plan. This article by the Content Marketing Institute lists the advice of content marketing experts, helping you answer that age-old marketing question - 'is it working'?
Our insight?
Interesting to see a wide range of answers, from metrics to processes. We think you should feel free to choose your success metrics in relation to your specific business goals.
2) Fight Club! Coca-Cola VS Pepsi Social Media Special
One of our most clicked on tweets of the week, this Econsultancy article takes a detailed look at how the two fizzy drinks giants are fighting for engagement.
Our insight?
A great read with lots of examples. A lesson in keeping an eye on your competitors - are they doing something you should be doing? Or are they missing a trick? Monitor their activity and act accordingly.
3) How We Got Our Inbound Campaigns Organised and In Motion - Customer Story
With so many moving parts to inbound campaigns, it's imperative to get organised. This nice customer case study from HubSpot lifts the curtain on how one of their clients manages their inbound campaigns.
Our insight?
One of the biggest and most common challenges faced with inbound is defining and implementing an inbound marketing process, so we're always interested to hear how people do it successfully. This article breaks it down very well.
4) How to Increase Conversions by Creating Buyer Urgency and Fear of Loss
Another entry for Econsultancy, as it takes a detailed look in this article at boosting conversions on your landing pages by creating and leveraging a sense of urgency in the buyer. The article lists some well-known ecommerce sites complete with screenshots, a very practical and transparent post.
Our insight?
We're always looking for new ways to boost conversions on our own and our clients' landing pages. Creating buyer urgency is a useful marketing technique although it's one that should be handled responsibly.
The technique also might vary depending on your industry and is perhaps most effective for ecommerce.
5) Saying Yes to Content Marketing Doesn't Mean Abandoning Traditional Advertising
This Forbes article was one of our most popular shares this month, showing there is still an appetite for traditional advertising alongside the growing popularity of content marketing. A good read for anyone wondering how the two can co-exist.
Our insight?
Although we're big advocates of inbound and content marketing, there's definitely still a place for traditional ad spend, particularly if you need short-term returns. The article recommends continuing with your current advertising efforts for immediate returns, complemented by the building of a content platform to support long-term brand development.
Which article did you find the most helpful? Let us know and we'll look to share more of the same in the future.
