By Ivan Serrano
Back in the day, marketing was done Mad Men style – advertisements on large banners and in pages of magazines, advertising “Buy One Get One Free” and spamming potential customers with snail mail campaigns and emails.
Soon enough, social media was born. Customers and clients discovered how to block annoying, unwanted messages from coming in, and the amount of information available from the Internet induced a sort of sensory overload campaign of information. Companies had to change their style, and thanks to websites like Facebook, Twitter, Instagram and Google +, they could. The social media revolution made it easy for companies to get information out in an educational, attention-grabbing way. Not that traditional marketing is dead altogether.
But now, the rise of platforms like Youtube, Vimeo and Google Hangouts are transforming the industry again. With so much information available, companies are scrambling to create ads that will hold attention… And video is the new way to do it.
This post is presented by Ivan Serrano, a web journalist and infographic professional from California. Ivan’s niche is in social media, content marketing and technology.
