Business Magazine

The Power of Marketing

Posted on the 28 February 2013 by Brittparsons @brittnparsons

One of the things I’ve been told over and over again as a student is to network. In fact, they usually tell us “network, network, network.” As a grad student in a new town 900 miles from home, that is quite a daunting task…at first. Networking, though, can be pretty simple if you go about it the right way. One way of accomplishing this goal is by joining a trade association. One of my favorites is the American Marketing Association. I was a member of the AMA during my undergraduate studies, and I think it is an extremely valuable asset to any marketer or student of marketing, advertising, or public relations.
The AMA offers webinars, conferences, newsletters, and general knowledge about the industry. As a member, you can attend your local chapter meetings to connect with like-minded individuals. The American Marketing Association’s website is just one resource. On the site, they list articles related to marketing, videos about successful campaigns, resume and career tips, and how you can find your local chapter.
I find the AMA very valuable to my future career. I made several valuable connections when I was a member of a collegiate chapter. In fact, one of the connections offered me an internship. I plan to connect to the chapter in my area, to see what else I can gain from the organization. I also enjoy reading the AMA newsletters because I can keep up-to-date on industry trends. As a professional, it is important to always know what is in store for your industry. Whether you are branding yourself or a product, staying knowledgeable about the latest trends will give you an edge over the competition.
As a company, or individual for that matter, being recognized by an association like the AMA adds value to your brand. The organization is recognized by millions; simply having their name connected to yours will bring you respect and credibility.

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • I Want to Meet You in 2019 — Yes, You!

    Want Meet 2019 Yes, You!

    If there’s one thing I’ve learned on my startup journey, it’s the value of a network. Over the last year I’ve met hundreds of amazing people who have opened... Read more

    The 13 December 2018 by   Trendytechie
  • I’m One Tired Mother Trucker.

    Tired Mother Trucker.

    Less than two weeks from Christmas. I feel like I should be happy and joyous and singing Jingle Bells off-key like every year. But, alas, I am a tired mother... Read more

    The 13 December 2018 by   Midlifemargaritas
  • Track Of The Day: Manic Street Preachers - Sequels Of Forgotten Wars

    Track Day: Manic Street Preachers Sequels Forgotten Wars

    Continuing our look at tracks from 2018's best albums, here's the mighty Manic Street Preachers with one of the many highlights from 13th LP 'Resistance Is... Read more

    The 13 December 2018 by   Rw/ff
  • Budget-friendly Geocaching Day Trips Will Get Your Kids In the Holiday Spirit

    Budget-friendly Geocaching Trips Will Your Kids Holiday Spirit

    If you're looking for day trip ideas which will get your kids into the holiday spirit, you should give geocaching a try. In case you are unfamiliar, geocaching... Read more

    The 13 December 2018 by   Catherine Mcdiarmid-Watt
  • Bombardier Challenger 300

    Bombardier Challenger

    @ San Francisco International Airport, CA June 2018 This Challenger is on final approach to SFO. First flown in 2001, the Challenger 300 is a 3,000+ mile range... Read more

    The 13 December 2018 by   Htam
  • 20 YEARS AGO: Delakota - 555

    YEARS AGO: Delakota

    A pick from another one of 1998's best albums. Delakota's first and only album 'One Love' combined the big beat and hip hop sounds of the late 90s with strong... Read more

    The 13 December 2018 by   Rw/ff
  • New Practices and Techniques I'm Exploring Lately

    Practices Techniques Exploring Lately

    Glazed Cruller in Space by Kenny ScharfIn my post My Evolving Home Practice ) in April of this year I described some of the main things I had been focusing on i... Read more

    The 13 December 2018 by   Ninazolotow