Brittany Lauda stopped by New York Comic Con. Since she was there, I had to see if I could talk to her about a number of things.
I had no idea it was going to actually be as long as intended.
In this interview (which, I should note, is LONG), Brittany shares a lot of specific advice about voice acting and some tricks to get the right voice, how she’s working 90% of the time, connecting with fellow voices in the industry despite it being a competitive field, and a lot more, including information about getting in touch with the creator of CHUYA-DEN without either of them knowing each other’s language that well. Hope you enjoy.
Organization ASG: So before we get into New York Comic Con Stuff, voice acting, etc, Viz Media did just announce that they would be licensing Hunter x Hunter. What are your thoughts about that?
Brittany: Oh my god, Hunter x Hunter is one of my favorite series, I’m really excited to see it getting BD/DVD treatment, also an English dub. It’s been one of my favorite shows for the past, like, 8 months and I’ve been utterly obsessed with it. I’m excited to see what they do with it. I’m gonna collect all those BDs now *laughs*
OASG: You let me know you haven’t been to NYCC in a couple years. How has it changed since you’ve come back?
Brittany: Well the last time I was here was in…2011? And I was here doing promotion for Fairy Tail for FUNimation. So when I was here I got like pretty good VIP treatment, like escorting Hiro Mashima, so I didn’t really see all the crowds that much, so being here and being like, “Oh my god it’s really really crowded!” I mean I knew to expect that, but kind of at the same time didn’t realize how crowded it was gonna be.
But it’s cool to be back, I’m only here today so it’s my only day to check the event.
OASG: Have you gotten a chance to see anything around here or no?
Brittany: Yeah, I looked at some stuff, I brought a lot of stuff. The number 1 thing I wanted to do was go and meet Babs Tarr, I met her briefly last year and so I wanted to go and check out what she’s got and I got a Batgirl t-shirt and I got a signed Batgirl print and I was excited about that, and I brought some random stuff in the dealer’s room.
OASG: So what moment specifically got you interested in potentially voice acting?
Brittany: Well I was always interested in acting when I was younger. I did a bunch of acting classes and stuff, and after dealing with some self confidence issues and rejection as a young kid I found out that there was a thing called voice acting where it didn’t matter what I looked like, or what you wore, or if you had glasses or braces and it was really cool and these are the people bringing to life some of my favorite things because I’ve always been a big fan of cartoons and anime and games. So I wanted to check it out and look into it and I just did research, joined online communities, and after a few years of doing it as a hobby, I decided that this is what I want to do. So I pursued it more, and had a network of really supportive people and got really really lucky breaks, and here I am today! *laughs*
OASG: Did anybody influence you to consider voice acting as a career?
Brittany: Honestly, like, I’ve always loved cartoons and anime and stuff, so that was a big influence, not a particular person in general, but the biggest influence in checking out voice acting as a career was just the fact that I could act without having to worry about my physical appearance because I’ve always been really self-conscious, and also bringing to life the things I love. I remember when I was in middle school and how cool I thought Ed Elric was and like, then the final moment when I realized, “Oh my god it’s a person behind that cartoon! And that could be me one day!” Obviously not Ed Elric ’cause I’m not Vic Mignogna but it was just a cool realization and I just wanted to figure out how to do that.
OASG: Have you ever gotten the chance to meet him?
Brittany: Oh god no, I’m afraid someone will be like, I’ll like go to a convention as a guest and one of my friends will be there with me and be like, “Did you know that you’re her biggest crush when she was in 6th grade–” And I’ll be like Noooooooooooooo! The world has ended! Shattered!
OASG: *laughs*
Brittany: So no I haven’t met Vic, but I’ve met Todd and Chuck and they’re really cool people, but no, I did not meet Vic.
“…I’m so glad when I wrap a character with someone who’s really difficult to schedule, like, “Aw man, now I don’t have to worry about them only being able to come in on Thursdays at 6PM!””
OASG: What turned out to be your big break in reaching an audience and then also getting into the industry?
Brittany: My long story about how I got more professionally involved starts with Epic Cupcake Time actually, which is a parody short I was in in 2011 of My Little Pony and it went insanely viral overnight and I met a lot of people through that. One thing led to another, and one of the people I met through doing that was involved in the anime scene in New York and got me an audition for NYAV post and that’s where I booked my first anime with. One of my first auditions with them I auditioned for Queen’s Blade: Rebellion and I got my first anime character as Mirim. She was one of the larger parts in the show so it was really crazy to going from someone who’s never done anime before to all of a sudden having one of the lead characters.
So she was my first break into anime. As for things people are probably know me for is Audrey from HuniePop, which came out in January this year where I played the really mean character and I got a lot of people who followed me after that because they liked my performance, so those are my two answers to those things.
OASG: I like how you made the distinction between professional and then into Audrey like that.
Brittany: Yeah. I mean I don’t think I gained a lot of fans from doing Mirim, but Audrey has gotten me tons of people who started following me. It’s not like I wasn’t doing professional voice acting before then, it was just a big moment when people realized who I was, especially ’cause HuniePop got so much exposure by people like Markiplier playing it and PewDiePie, so I guess it just led to lot of people knowing who I am.
OASG: You’ve done a lot of work for a number of different entertainment. How is it different from voicing a character like Audrey compared to voicing a character like Mirim?
Brittany: So I worked on Audrey from home, so I didn’t have a director for that, it was a;; done from my home studio. So it was a lot of me deciding what I wanted to do and I had a lot of different variations from things. The creator of HuniePop gave me freedom to manipulate the script as I would like. If there is something I wanted to add or change he was like, “Do what you want for the character.” Normally for anime you don’t want to manipulate the script too much, you have to make sure you’re matching lip flaps, that’s like the biggest difference. HuniePop I could do whatever I wanted, but witjhsomething like Queen’s Blade I was in the studio, I had to match the lip-flaps, it was ADR, matching the Japanese performance that’s already done, and with HuniePop he kind of created the character around me. There’s also the fact that there was a director and an engineer present for Queen’s Blade so I didn’t have to worry about directing or my audio levels or anything but for HuniePop I had to be in charge of all that stuff as well. So I was playing the role of voice actress, self-directing and audio engineer.
OASG: How complicated does your home studio have to be to do voice actor work?
Brittany: I’ve been using the same equipment since 2012. I have a Pre-AMP, a microphone, an XLR cable, sound proofing, mic stand…we use Adobe Audition and it definitely can be better, my setup, and I have thought about upgrading it. But right now it’s just a matter of like, “Ok, I’m going to record, I have a desktop computer” so I like move my monitor to face where all my recording stuff is and I just press record, and then I edit it all after when I’m recording bigger stuff or if it’s just like an audition I’ll edit it out line by one line. So it’s not necessarily complex but I did have to put in some money for all of this stuff.
OASG: How did your perspective change from being a voice actor to being a director of the show — and not just a show you’ve done video game directing too, so how does it change when you do that?
Brittany: I learned as an actor from doing directing, I’ve learned a lot of different acting styles. I learned to think outside the box a little bit more, I’ve taken away a lot of cool tips from my talent. I’m always learning really cool things. Carrie Savage taught me when we were working on Ladies Vs Butlers a really cool thing when you’re stumbling on a line, you take your two fingers and you put them in your mouth and you say the line three times and then when you remove your fingers from your mouth, you’re gonna say the line and you’re not gonna stumble on it anymore, you’re going to stay completely clear. It’s kind of like a tongue twister kind of thing, so I’ve been using that and Genevieve Simmons taught me a really cool trick where you’re trying to portray a sad character in a really emotional scene instead of sounding really sloppy by putting in sobbing sounds the entire time a way to manipulate your nasal cavity and your chest by using only half the amount of air that you would usually inhale, so you would inhale and you let out half of it, slouch and hold your stomach and really puts that extra “I am sad” and emotional strain on how you’re speaking without having to sound like this!!! (she sounds emotional here) And also by using your hands and warming up your nose and eye area for a few minutes, then you can also use that as a way to sound sad – I don’t know exactly how that works, but it does. It does work! *laughs* Because I’ve used it! So I’m always learning really cool tips from my actors and applying them to my own acting.
As an actor I’ve learned a lot more to follow what my director says and pick up on directing cues and better ways to be a better actor because there’s things that I know I need – when I get them, I get a casting email or when someone’s in the booth, so I’ve learned “Like, ok, these things I know I need, I probably know whoever I’m working for, so I should avoid doing those things.” So I definitely got more appreciation for the different aspects of putting together projects, like the director, the scriptwriter, the engineer. I have a lot more respect for all of that because I’ve gotten a better idea of how that all works. And I just see how much work I’ve put in to something and I’m like, “Oh wow, someone who’s doing something like that show must be putting in even more effort and all the things they have to do.” And scheduling too. Oh man, scheduling is a nightmare!
OASG: How so?
Brittany: Scheduling my talent and having to work around an entire schedule – if I had to do that every single week with the same talent, I would go insane. I’m so glad when I wrap a character with someone who’s really difficult to schedule, like, “Aw man, now I don’t have to worry about them only being able to come in on Thursdays at 6PM!”
OASG: 6PM?!
Brittany: Just an example! But there are talent who are only available one day a week after this specific time and you either gotta not work with them or find a way around it. I’ve had to do that for Media Blasters stuff, so I have so much respect for the people who have to do all the scheduling at different studios *laughs* Like playing the Tetris scheduling game.
OASG: …Did you just say Tetris scheduling game?
Brittany: Basically, because you have to figure out where you have to fit people in and know, “All right our time slot’s between now and then” and you’re like, “What do I do, eat lunch or do I fit another person?” For Ladies Vs Butlers I was always “All right, we have a break. Do I go in the booth and record a bunch of extras now or Daichi, or do we just take a break?” And it’s like, “Ah no, we can’t take a break, we have to be working!” So uh, yeah! *laughs*
“….Everyone has a slightly different process and it’s interesting to kind of take what you learn from those processes and applying it in the booth, and I like to think that what we’re doing now, which is using people from all over the place for Media Blasters dubs is really kind of revolutionary and different.”
OASG: It’s interesting you brought that up because you had to do directing and voice acting for Ladies vs Butlers and Holy Knight. How that was like doing both?
Brittany: So for Holy Knight, I was really lucky because I didn’t work on Holy Knight myself, I worked on that with Melanie Ehrlich from MB VoiceWorks. So Melanie directed me for Holy Knight for my character Camot. But for Ladies vs Butlers, I worked on that by myself, so I really didn’t have anyone directing me. So when I was working, I would always tell the engineers to play it back a few times so I could listen to it and be like, “How could I make this performance better? How can I do this better? What does it sound like? Can you understand it? Are the emotions right? Does it sound noisy? Fit the flaps?” So it was a lot to consider because I didn’t have someone else to check for me so I’d have to listen to it, watch it, and do it again. And I’m super critical of myself, so there’s a lot of times where we’d finish a scene and then I’d see it in the mix and I’d be like, “Oh no that was awful we have to redo that!” I remember my last line in the entire show was, “I apologize for the weight” and every time I said it I was “Oh my god, apologize is a disgusting word! Don’t play it back, just keep it and let’s leave!” I’m like “let me out of the booth!” *laughs* So it was hard, but I hope people liked it in the end, Daichi was a really fun character to play.
OASG: You mentioned how some actors and actresses have helped you in becoming a voice actor. Considering the competition how important is it to voice actors and actresses to stay connected despite all that?
Brittany: I love all of my actor and actress friends. I think here, in NY, we started establishing a really, really supportive community. I hang out with a lot of my acting friends and we have meetups where we talk about different things. We give each other advice and recommend each other for things all the time. I’m really thankful to a lot of different people I’ve met here who were like, “Ah yeah, you’re awesome, I’ll recommend you to this person!” and then I recommended them to another person and we’re always pulling for each other and helpful. I’m always willing to give help to my friends and they always help me back.
OASG: How do you think dubs have changed from, let’s say, since 2006, to — I guess that is a long time ago — to now? Have you seen any improvements, any changes?
Brittany: Well it’s definitely a learning process and I think I can say, for myself, that just from working on Holy Knight in the beginning of the year, and Ladies vs Butlers at the end – with every show, every talent in the booth, every different person you work with on the process, you learn things. We’ve learned all sorts of things from each other and how to do the process better. How things can be done in different ways – I’ve worked with a lot of different talent, for Ladies vs Butlers, or all over the place, we’ve had people from Texas, Canada, some people recorded remotely, some came to the booth, and their processes were all different, and learning how FUNimation or Sentai Filmworks dubs is really interesting and comparing it to how places like we at Media Blasters dub or Pokémon or Yu-Gi-Oh! are dubbed.
Everyone has a slightly different process and it’s interesting to kind of take what you learn from those processes and applying it in the booth, and I like to think that what we’re doing now, which is using people from all over the place for Media Blasters dubs is really kind of revolutionary and different because a lot of studios won’t work with people remotely or won’t work with people from out of town. We’re kind of bringing those in and experimenting in how we can create a better dub by using the fact that we’re all connected by the internet and have access to things like Skype or file transfers in remote locations, and how we can make our dubs better by expanding our talent.
I think you can see it down at FUNimation too where they’re bringing in actors from other places and having them work. It just gives them a more diverse cast, and helps the fans not get fatigued over certain voices, and of course the process has gotten better with technology, people can work faster and you learn different things to do, and I think it’s very apparent when you watch a dub from 2006 versus a dub today. And even if you watch Holy Knight that was dubbed in January and if you watch Ladies vs Butlers you’re gonna see a huge improvement because we learned so much from dubbing a two episode show or work hard and go, “Ok, these are our weak spots, how do we get better ok?” And we worked hard, we had some adult shows in between Ladies vs Butlers and we’re like, “Yeah, we’re gonna do this one great! And I’m sure our next show is going to be better!” And that everyone is going to get better.
“…Make sure you don’t — like you’re aware of what is right for you at that point and time, don’t just go and get involved in voice acting and go, “I’m gonna make a demo!” before you even know what should be on a demo or have an acting background you know.”
OASG: What would you say is the biggest challenge of your job right now?
Brittany: Dealing with rejection is really hard, especially when you see your friends doing really well, or your friends are in certain opportunities that you’re not and you’re reminding yourself that, you’re here where you are and you’re doing these things, and you’re reminding yourself that you’re on your own path and, not to compare yourself, and to be supportive of your friends vs jealous of your friends. And I get jealous pretty easy, I definitely admit, so it’s something that I’m working on and I find hard every day.
OASG: It feels like Media Blasters is kind of closed off from everybody, they don’t seem to announce anything. What’s it been like to work with them?
Brittany: So Media Blasters was a really really big company at one point, and now they’re a very very small company due to all sorts of changes in the industry. There’s only 3 people that work at the offices when I’m there. They have more people in the company, but they’re not all at the office. So it’s been my pleasure though, I love the people I work with. I have tons of fun working with them, and I’m hoping I don’t annoy them too much with my evergoing enthusiasm! But they really wanna get things back and running after a period of not doing that and they’re definitely more closed off because they just don’t have that many people available, so when they can commit to something, all hands are on deck.
Like this past month they have not only been working on getting Ladies vs Butlers out but they’ve also been working on some other live action stuff and getting Yosuga no Sora on Crunchyroll and other streaming services. So people are like, “Ah man they’re so silent! They don’t publicize things, they’re not marketing–” But it’s because they’re working, and they’re all so dedicated. I go there and I know that they’ve been there from 6AM in the morning and they’ll be there until 6 at night or later, and they’ll come in on the weekends and work overtime. They’re all totally committed, and I think this next year, we’re gonna see things grow even more so for Media Blasters. And a lot of people are like, “Aw, they’re dead!” and it’s like, “No, we’re not dead, we’re just recouping our losses and building something better for the future,” and I think that people are gonna definitely gonna see that, and we’ve put in tons of work into Ladies vs Butlers and I’m really proud of it, and I know that they’re really proud of it at the offices, and we have some other titles that we’re chipping away on and finalizing things for–
OASG: Oh, so you say you have some new stuf–nah.
Brittany: *laughs* Well we do have some new things in the pipeline that we’re really excited about. And then of course we did announce that Juden-Chan will be getting a dub. We haven’t worked on it yet because we’ve been focusing on Ladies vs Butlers, and even though I wrapped recording a few weeks ago I’m still working on it, I’m still watching the rough mixes and deciding what we need to do, what can be fixed and what needs pickups and stuff. So it’s definitely a longer process, but Ladies vs Butlers will be out soon, and then we can shift our focus to some new titles that we have in the works and there’s also the fact that they work on adult material too. So before I even get to the next show we’re going to be shifting focus to Yara Naika’s stuff. She’s the director and casting director and Kitty head honcho, so we shall be getting a show or two on her side then we’ll go back to the new titles that we have and then Juden Chan. I don’t know if Juden Chan will be done by the end of the year, but it’ll definitely be done, and I’m really excited about it, because that’s a really fun show.
OASG: You mentioned on Twitter about a Kickstarter named CHUYA-DEN? What is this? What’s this all about?
Brittany: So CHUYA-DEN is a really cool and exciting project and it’s gonna be on KS in the next few weeks I believe (It’s live now)? It was supposed to be this week but you know, you always run into some delays, like “Ah, I can do this so much better,” so they are fixing it up to make sure it’s in perfect condition to show the world what CHUYA-DEN is.
OASG: How did you learn about CHUYA-DEN?
Brittany: I actually found out about CHUYA-DEN through social media. I just started talking to the creator Yoshiko, he’s in Japan. My Japanese isn’t too good, his English isn’t too good, but we still communicate pretty often. We find ways around that — Facebook stickers definitely help *laughs* And my slight knowledge of Japanese and his slight knowledge of English, sometimes using Google Translate to get the idea across *laughs* But we started talking and he wanted a dub of CHUYA-DEN to be considered and I’m like, “I’d love to do that!” He knew my work on Holy Knight because he was somehow connected with Holy Knight in Japan, one of his friends worked on it or something, so he thought it was really cool that I worked on that. I came on board to work on the trailers and we have three character trailers out — I play Shu, he’s the main character, a young boy; Yuna, the female protagonist, she’s this quiet, sensitive, but strong girl; then you have Kenta, who is Yuna’s younger brother, he’s super hyperactive and a little naive, but he wants to be a big kid and do what Shu and Yuna are doing.
CHUYA-DEN is the story of about — actually I can read the exact synopsis right now (takes out CHUYA-DEN postcard with synopsis):
“In Japanese folklore, yokai are a class of supernatural monsters. This story is set on Earth, where there is not only a weather forecast, but also a day and night one as well. An abnormal phenomenon where the night stretches on towards 20 hours and 20 days straight occurs. The cause of this phenomenon is the Yokai Chanbara sword fight. The day and night yokai collide in order to determine who will control time. Shu, Yuna, and Kenta enter the Yokai Chanbara to win back the daytime.”
It is a story about the young kids competing to win back daytime in this Yokai Chanbara sword fight. It’s gonna be really cool, they have some awesome, awesome Japanese talent like Yu Kobayashi (Attack on Titan‘s Sasha Braus, Ruka Urushibara in Steins;Gate, Katsuragi in Senran Kagura), Yui Horie (Ayu Tsukimiya in Kanon, Miss Monochrome, Yuuki Kashiwagi the 6th in AKB0048), Ayumi Fujimura (Masami Utoku in The Rolling Girls, Aiko Iwase in Bakuman, Neferpitou in Hunter x Hunter), and more, and those three are playing the main characters. On the KS you can pre-order the DVD and BD. They’ll be ways to get all sorts of exclusive merchandise — I think there’s even a way to get some tier to get yourself in the movie, I don’t know if that meant voice acting wise or character modeled off you, but there’s gonna be a lot of cool rewards going on there, and I think it’s gonna be awesome! And it’s really cool to collaborate directly with the creator and director in Japan. Like we talk and he comes to me when he has English voice acting questions and if there’s enough funding, I’m going to be working on an English dub so we have to get that stretch goal, and then we’ll be able to see an English dub. For that the cast is Amber Connors as Yuna and she’s the voice of Tomomi Saikyou in Ladies vs Butlers and the voice of Lilith Kishimoto in Holy Knight, and we have Daisy Guevara as Minina Ouwawa in Ladies vs Butlers.
OASG: …We’ve talked a lot about entertainment forms today!
Brittany: Yes we did *laughs*
OASG: How do you manage to keep track of all this stuff?
Brittany: I am a…overworked person. I love to be working, I work almost all the time, I go home and put on my headphones, listen to the HxH OST and I just do work. I just connect with everyone that I have to connect with, I keep spreadsheets of things and I keep checking up on things, and all sorts of stuff that are in the works that I’m constantly on top of, like “Hey are we doing this yet? Hey just a reminder that I am here!” And I just love to work, I love my job, and I love who I work with. I wouldn’t have it any other way, but I definitely work 90% of the time *laughs*
“…but that’s like another nerve-wracking thing, trying to find representation and creating demo reels. There’s a lot of high risk, high reward kind of stuff and you’re not guaranteed anything. You have to deal with a lot of rejection.”
OASG: But what vacation and all that good stuff?
Brittany: I…will…sit on my futon and watch a few episodes of Criminal Minds or most times I’ll go and see my voice actor friends and get lunch with them in the before and after sessions. I take breaks to walk my dog, and that’s about it *laughs*
OASG: Vacation!
Brittany: I mean I took a break for like a while a few weeks ago and started playing 999. I like sat in my futon and was just playing it. I would take a break and go, “Ok, break. Time to watch Criminal Minds!” and I’ll be like, “Ok Dr. Spencer tell me what’s going on today!” And then I watch Criminal Minds and go, “All right, time for break and play 999 again!” *laughs* So it’s just going back and forth between those two. But now I’m pretty sure I’ve caught up on all on Criminal Minds on Netflix, so I can only play 999, I only have two endings left, so I’m like, “Aw man, what am I gonna do?” I’m one of those people who hoards a lot of stuff and I’m like, “Oh no I want to save it and savor it!” So I’m saving playing the rest of 999 for now. Oh I read some comics like Batgirl, so I read that all the time whenever it comes out, I’ve been reading Ramna 1/2 and I read Gotham Academy, so those are some things that I keep with — oh and I keep up to date with Fairy Tail too.
So I take breaks for those things! *laughs*
OASG: What do you think somebody will have to do in order to get into the voice acting business?
Brittany: You definitely have to have a lot of passion for it — if you didn’t see yourself doing something else I would probably say voice acting isn’t for you because I’ve put all of my time and energy into this. If I can’t fall asleep at night I’m usually thinking of voice acting and like “who should I contact? What do I wanna do? I want to do this thing, I want to get into that thing,” or, like, all that kind of stuff. I just got an agent, so that’s a big step in my career, but that’s like another nerve-wracking thing, trying to find representation and creating demo reels. There’s a lot of high risk, high reward kind of stuff and you’re not guaranteed anything. You have to deal with a lot of rejection.
…But if that sounds like the job for you, then maybe you should consider voice acting! *laughs* I mean I love it, I wouldn’t do anything else, I can’t imagine doing anything else. So I would say if that’s, or if you are also like that, or if you want to do voice acting, look into it online, read up on it, and explore the industry, the different parts of the industry. Anime is really cool and I love anime, don’t get me wrong, but you can’t live off anime, so you have to realize that you’d be doing other stuff besides that, and it’s really, really competitive. But if you still want to do it, take classes. There’s all sorts of classes online, or in cities. Learn how to act before focusing on voice acting, you have to get the acting down. I took a lot of acting classes when I was in middle school, and then I started taking classes in college, I took theater classes every semester and got involved. If you’re in high school and you want to do this, get involved in your local high school theater. If you’re in college, get involved in acting class in your college, or if you’re out of college and you still want to do voice acting, explore the local community theater. Go to the library and take out books — be ready to take classes and never stop learning. I know here in NY there’s a lot of good class opportunities, like there’s some classes on Long Island, right now I’m teaching a kids and teen voice acting class in Huntington, and you know, you just gotta look around. There’s lots of people who teach things online, like I think Crispin Freeman does an online class series, and explore your options. Make sure you don’t — like you’re aware of what is right for you at that point and time, don’t just go and get involved in voice acting and go, “I’m gonna make a demo!” before you even know what should be on a demo or have an acting background you know. Don’t waste your money and spend a thousand dollars on a class when you really should be looking into it and getting your feet wet and reading some books and taking a small one night class or taking a basic acting class.
OASG: Brittany, thanks for your time today.
Brittany: Thank you! Is it ok if I plug anything?
OASG: Sure.
Brittany: So Ladies vs Butlers will be out on Crunchyroll this month and it’ll be out on DVD and BD in November. CHUYA-DEN will be available on KS this October so definitely check it out. And my favorite project to date that I’ve worked on, Y2K, will be available late 2015 or early 2016 for PS4, PSVita, and I think Microsoft systems as well, also PC, Mac, Linux, and Wii U. It was amazing to work on, I hope everyone checks it out because it’s the most bizarre project I’ve ever worked on, but, my favorite project to work on, the script was tear-jerking, amazing, and people are going to love, love, love it!
