
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I had posted on ‘Tui Catch a Million promotion’ earlier – it is running throughout the six-week World Cup, which includes 23 matches in New Zealand. DB Breweries is a Singaporean and Dutch brewing company operating in New Zealand. It was founded in 1930 by Sir Henry Kelliher and W Joseph Coutts. TUI brand is one of the better-known beers in New Zealand, partly due to strong advertising. In grounds of SA, Australia, New Zealand, you can see people sitting relaxed manner having beer…… At Hamilton, Corey Anderson’s hit was taken by Jatinder Singh, a club-level cricketer - Jatinder almost lost out as the lanyard was not over his orange T-shirt, when the catch was taken; the insurance company, which is supposed to shell out the money, almost nullified his claim but eventually the amount was given in a small ceremony during the match. Surprising what sort of Insurance coverage this could have been ~ fortuity, insurable interest and other principles going for a toss…..here. Tui Marketing Manager was earlier quoted as saying “Tui knows the occasion of watching cricket is as important as the game itself, and Kiwis don’t need much motivation to make things interesting in the stands. Still, a hundred grand gets the boys together pretty quickly, and the response has been phenomenal. This is a great collaboration with our agency partners - we're all thrilled to see the campaign in action and really galvanise not just the cricketing community, but the nation.” The promotion has captured the imagination of commentators, players, punters and media, with the first catch generating huge social media coverage and international news. With regards – S. Sampathkumar 15th Feb 2015.