The New Yorker Magazine just did a cover story on the new gTLD program entitled “The Great Internet Land Grab”
“Suddenly reorganizing the way we navigate the web with new strings like .guru, .club, or .google might seem frivolous or strange, but entities like ICANN and its stakeholders insist that they will make the Web more intuitive and user-friendly; an address like AdoptA.dog is slightly more logical than PetAdoptions.com, which is currently occupied by a squatter”
For the record in this case the “squatter” is Frank Schilling’s Name Administration which of course owns Uniregistry which was one of the largest applicants in the new gTLD program applying for over 50 new gTLD’s.
I wonder how The New Yorker would feel about that?
The story goes on to chat about Donuts, Google and Amazon the results of the private auctions held to date and well as the ICANN Last Resort auction.
Here is the next best quote from the article:
“Donuts is wagering that holding vast swaths of potentially desirable domains will itself be a business.”
“If it’s correct, and Web sites seek to annex or relocate to these radical new addresses in droves, Donuts could find itself very rich—while the first generation of cyber squatters will find themselves sitting on suddenly worthless territory.”
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