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The New Mobile marketing…Near Field Communication

Posted on the 03 October 2011 by Waxgirl333 @waxgirl333

Very soon Near Field Communication (NFC) technology will be widely available on smartphones and in the hands of consumers. Devices equipped with this technology will be able to communicate with other smartphones, tags, and stations using the same. Communicating with vendors, retail store, and other people can become as simple as swiping your phone over another device. Many smart phones already come equipped with an NFC device, which many experts believe will become the standard tool for making payments to readers at cash registers. 

Difference Between NFC and QR

The QR Code has been gaining popularity for it’s ability to access information quickly.. Graphic designers can incorporate QR codes onto small packages like business cards and when smartphone users scan them, they receive information about the product or business. NFC technology takes the QR code concept and goes a step further by allowing different devices to communicate with one another. For example, two people meeting at a bar can exchange phone numbers just by clicking their phones together and letting the NFC go to work.

Developing New NFC Strategies

Global communications industry Isobar and Aegis Media Company held a 48 hour event from September 13th to September 15th, 20011 to find out who could come up with the most creative and innovative uses for the technology. While the use of NFC is still in its infancy, Isobar asked programmers, designers and developers to implement as many possible uses for the technology. Judges from Google and several other tech companies were be on hand to determine the winners, which were chosen from more 40 designers. Visit here for results of the competition)

Implementing the NFC Technology


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