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The Nature of Political Charisma

Posted on the 28 June 2019 by Cathy Leaves @cathyleaves

"Warren absolutely came alive when she started taking questions from her audience. Explaining incredibly complex policy problems in a perfectly coherent way turns out to be Warren's superpower. And while I went in dubious that Warren's policy-minded campaign could ever compete with the charisma-driven, Father-Knows-Best performances of presidential candidates from Ronald Reagan to Bill Clinton, let alone the supercharged persona of Donald Trump, I realized that I was completely confused about the nature of political charisma itself. [...]

Warren is, in brief, almost painfully serious precisely because she is banking on public seriousness, running on the notion that bread and circus have had their day, and it is time now to save the republic. Warren is hoping voters are willing to engage with a persona that is competent and sober, qualities they persistently say they value when speaking to pollsters but tend to reject in favor of charisma at the ballot box. But she is proof that competent and sober does not have to mean cold and impersonal on the trail."


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