Food & Drink Magazine

The Most Popular Christmas Treats on Instagram

By Mariealicerayner @MarieRynr
Instagrammable Christmas Treats 

 From the simplest to the most decadent, festive desserts are one of the reasons we save up all of our calories to splash out at Christmas. With this in mind, the dessert specialists at the cake shop Jack and Beyond were curious to find out what Christmas treats are posted the most by sweet-toothed Instagrammers. 

After surveying 2,861 Brits to find out which festive sweets won’t be missing from their Christmas dinner table this year, Jack and Beyond reveal the top 10 Instagrammable Christmas treats by finding the most tagged desserts.  


Top 3 Most Instagrammable Christmas Treats 

 First place as the ultimate festive treat is Gingerbread. The flavourful spiced biscuit received a whopping 2,388,738 hashtags.  

Christmas Cake

Christmas Cake is second, with 947,903 hashtags. Although it’s often compared to fruitcake, the two traditional British desserts are slightly different. 

The cake consultant at Jack and Beyond, Sophia Zimmer, explains: "Both festive cakes contain dried fruits and nuts as their principal ingredients. Christmas cake has a richer flavor and is normally covered with marzipan, whilst fruitcake tends to be moister and lighter, as it's usually covered with fruits glacé".  

Mince Tarts

 Third place is another traditional British treat, a Mince Pie. The crumbly pastry filled mixture of dried fruits and spices was tagged 341,525 times by foodies.  

Christmas Pie

The 3 Least Instagrammable Christmas Treats 

Fruitcake ranks eighth. Surprisingly, it seems to not feast dinners’ eyes enough to Instagram as it received only 8,635 hashtags.  

Light Fruitcake

Not as ‘Insta-worthy’ as other treats, the sweet and sour-tasting Cranberry Cake is ninth with 5,444 hashtags.  

Cranberry Cake

  The least enjoyable and controversial dessert is Christmas Trifle. With only 3,101 hashtags, the decadent-looking festive version of the traditional English dessert is not as popular on the 'Gram. 

Christmas Trifle


1. To get to the results, the cake shop Jack and Beyond surveyed 2,861 people, asking them what type of Christmas sweets they will have for Christmas dinner in 2020. 

2. The Hashtag data represents live Instagram figures, collected on 26/11/2020. All hashtag variations of desserts are included to increase the validity of the results. 

I don't know about you, but all of these goodies appeal to me. I am not really the kind of person who judges a book by its cover, nor do I only cook what is the most popular recipes on Instagram.  I do, however, find these kinds of surveys interesting. Many thanks to Jack and Beyond for sharing it with me! 

How do you usually pick a recipe from online which you want to cook?  What are the values you use to measure acceptability or cookability or even popularity?  I really want to know!

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